Reserve a Complimentary Meeting Room For Your State Chapter at EXPO 2018
We will have complimentary meeting roomsavailable for statewide club associations that would like to meet during the 2018 Gentlemen's Club EXPO this Aug. 19-22 at the Hard Rock Hotel & Casino in Las Vegas.
The rooms are also available for attendees wishing to hold a business meeting. To reserve one of the complimentary rooms, call or email Teresa Tearno at ED Publications at (727) 726-3592, teresa@EDpublications.com
Please check the EXPO 2018 Agenda first to make sure your meeting time does not conflict with an important panel session or event. The meeting rooms are set up with tables and chairs. If you have any food and beverage or audio-visual needs, contact Julia Tovar at the Hard Rock’s Convention Services Department at (702) 693-4003 or firstname.lastname@example.org
Also, please note:
The ACE National Board Meeting, which is open to all EXPO attendees with badges for the first half of the meeting, will be from 4-6 pm on Sunday, Aug. 19 at the Hard Rock.
To get your EXPO 2018 badges, call us today at (727) 726-3592 or register online at the EXPO 2018 website at www.theEDexpo.com
We encourage you to book your room today at the Hard Rock Hotel & Casino since we quickly sell out of our block of discounted rooms every year. Book your room by calling (800) 473-7625 and requesting the “Gentlemen’s Club EXPO 2018” special rate. The room rate is $69 a night Sunday through Wednesday. Ask about special rates in the HRH All-Suite Tower.
If you are a member of a State Club Chapter or a member of ACE National, you can get a 10 percent discount on your EXPO badge. Just call Caroline Ashe in the ED office at (727) 726-3592 to register and get the 10 percent discount.
Presented by Capital Hero, the ED’s Awards Show will be held at The Joint Theater inside the Hard Rock Casino on Tuesday, August 21
It’s the night the entire multi-billion-dollar gentlemen’s club industry waits for, the night where their industry is honored with its only national awards show. The 2018 Adult Nightclub & Exotic Dancer Awards Show—the ED’s Awards—will grace the stage of The Joint Theater at the Hard Rock Vegas on Tuesday, August 21, during the 26th Annual Gentlemen’s Club EXPO. The Show is presented by Capital Hero and will be hosted by hot comedian Jessimae Peluso.
“She may be easy on the eyes, but that’s where the ‘gentle’ side of Jessimae Peluso ends,” says ED Publications’ Associate Publisher and ED’s Awards Show co-producer Dave Manack. “When we decided to bring a comedian back to host the Awards Show, we knew it had to be someone different than any host we’ve had before, and that’s exactly what Awards Show guests will witness with Jessimae!”
The ED’s Awards Show, presented by Capital Hero, honors the best-of-the-best in the adult nightclub and feature entertainer industries, with awards presented to clubs in both regional and national categories, including the prestigious Overall Gentlemen’s Club of the Year Award. The three ED’s “Overall Entertainer of the Year” nominees will perform during the show, while the winner of this award is revealed as the final award of the evening.
The clubs, entertainers and club staff who will make the Final ED’s Awards Ballot will be determined in part by the Pre-Nominations Ballot, which is set to launch on May 21st. Pre-nominations will be accepted then at www.theEDawards.com.
More on Jessimae Peluso: The LA-based comedian gained mass popularity as the outspoken cast member on MTV’s “Girl Code,” then went on to be featured on TBS’ “Deal With It,” NBC’s “Last Call With Carson Daly,” E!’s “Chelsea Lately” and Tru TV’s “Comedy Knockout.” Jessimae can be heard weekly on her Sharp Tongue podcast available on all major platforms, and she was featured in the New York Comedy Festival, Boston Comedy Festival, North Carolina Comedy & Arts Festival, Women in Comedy Festival and Kevin Hart’s LOL Live Network.
The 2018 ED's Awards Show will be held Tuesday, August 21, from 9-11 pm at The Joint Theater inside the Hard Rock Hotel & Casino in Las Vegas. A pre-show reception will be held from 8-9 pm, and the Official Awards Show After-Part will be held at Centerfolds Cabaret, directly across the street from the Hard Rock. Tickets are $69 (before June 15; $89 after) and can be purchased online here [ad link] or by calling (727) 726-3592.
Lee Resnick, partner in nationally recognized Resnick Associates, will be presenting a “must-attend” seminar for privately held business owners at EXPO 2018 (Wednesday August 22, at 11:00), helping them assure they are in the best situation with their succession and estate planning. We caught up with Lee prior to the Expo and asked seven questions about common misconceptions that many privately held business owners have as well as some of what he’ll be discussing during his seminar.
Nightclub Security Consultants’ Robert Smith will be joined by several security experts for a unique seminar featuring role playing and actual case scenarios, so attendees can see exactly how a situation can escalate and what clubs can do to prevent such an incident.
Religion Tequila Presents The EXPO 2018 “Splash Bash” and $10,000 Bikini Contest Wednesday, August 22, 2-7 pm Rehab Pool, Hard Rock Vegas
Back by very popular demand, we return to the world-famous Rehab Pool at the Hard Rock Vegas for the EXPO “Splash Bash” and $10K Bikini Contest. And since everyone couldn’t seem to get enough of a good thing in 2017, we’ve added two hours to make it a five-hour event that will bring the 2018 Gentlemen’s Club EXPO to a raucous close!
Of course, the highlight of the “Splash Bash” is the bikini contest, where we’ll once again be giving away $5,000 in cash and $5,000 in advertising with ED (magazine and website). For feature entertainers, that means cash and advertising for you; for clubs who enter their “house” entertainers, that’s cash for them and advertising credit for you! And since we’re limiting the contest to just 50 entrants, attendees are going to see only the hottest touring showgirls, adult film stars and gentlemen’s club entertainers bare (almost) all for a share in the $10,000 prize!
We also have some very special guest announcements for the Splash Bash, including guest emcees and DJs, so stay tuned.
The EXPO Splash Bash and $10,000 Bikini Contest is presented by Religion Tequila and co-sponsored by Associated Agencies and Buck’s Cabaret.
Fresh, out-of-the-box parties that attract a newer generation of customers
Sure, everyone has a St. Patty’s day event where people wear green and a Christmas party where some customer will inevitably show up dressed as Cousin Eddie from “Christmas Vacation.” But that’s old news. What kind of parties and special events are the successful clubs throwing in 2018? The answer is, they aren’t your daddy’s parties anymore! Our club experts will discuss their most innovative party and special event ideas, especially those aimed to attract your newest generation of customers ... who have notably short attention spans! Attendees will walk away with specific ideas for special-event nights at their club, while we discuss this topic in a lively, “talk show” format.
Step-by-step operational instructions for your staff to ensure that the big party you’ve planned is a success!
So you’ve chosen the theme and employed a full-scale promotional campaign. But now that the lights are about to shine, there’s one question you must ask yourself: Are you and your staff ready for a packed club? Rest assured, successful parties aren’t a byproduct of crossed fingers. There are several elements that go into planning and executing a large-scale adult nightclub event. What the customers see is naturally vital, but not the only ingredient in a successful equation. It can mean being properly staffed, or having enough stock for anything. Executing the party is the last, but arguably most important step in this three-step process. Our experts will offer tips and instructions on how to plan and execute an event/party that will have existing and new customers raving. Attendees will walk away with a checklist of operational tips and instructions for producing a successful party or event.
Rise above the social media and marketing static to make sure your customers know about your special event.
Millennials and centennials are the toughest customer to reach with a notoriously short attention span. Now just imagine you have this phenomenal event planned for your club. You’ve got the theme, matching outfits, decorations and even your staff is pumped up. But how do you alert the world, namely the clamshell that is 20-somethings, about your event? Terrestrial radio and billboards are 20th century methods of advertising. You have to turn to the 21st century, meaning reaching this younger demographic via their phones. So if your idea of marketing isn’t too far removed from The Flintstones, welcome to the new age with our experts’ proven modern marketing tactics. You’ll walk away from this seminar with specific tactics for promoting special events on social media.
EXPO 2018's Opening Night ‘80s Movie Party Vanity Nightclub inside the Hard Rock Monday, August 20, 9 pm to midnight
“Every now and then say, 'What the f***.’ It gives you freedom.” — Joel Goodson, “Risky Business,” 1983
It’s time to channel your inner Joel Goodson (aka Tom Cruise) at this year’s Opening Night ‘80s Movie Party, as we tap into the EXPO’s “Party Business” theme. Come dressed as Joel (you know, white button-down dress shirt, underwear and athletic socks) for our $500 Risky Business dance contest, or come decked out as your favorite ‘80s movie character and move to our DJ's radical grooves. Either way, you know you’ll have a totally awesome time at the EXPO’s official kick-off event!
Just as we have for the past few years, we’ll also be presenting ten ED’s Awards during the Opening Night Party in order to create a more compact “main” Awards Show on Tuesday at The Joint Theater. Monday night’s ED Awards will include: Urban Club of the Year, International Club of the Year, Feature Club of the Year, General Manager of the Year, Club Employee of the Year, DJ of the Year, Newcomer Entertainer of the Year, Adult Movie Entertainer of the Year, International Showgirl of the Year and Miss ExoticDancer.com of the Year.
Special thanks to our Opening Night Party sponsors, including Monroe’s of Palm Beach, JEVO gelatin shots, Club Control Systems and MDC Wholesale Cigars, who will be giving away free cigars on the patio at Vanity.
His passion, humor and high-quality content presentations have inspired owners, executives, managers and front-line employees in over 20 countries over a 20-year span. He’s sold hundreds of thousands of copies of his books “The Little Brown Book of Restaurant Success” and “The Big Brown Book of Managers’ Success,” while speaking at a countless number of national conventions and private business conferences. We’re thrilled to announce that at EXPO 2018, Number One-rated speaker Bob Brown will be delivering a special Keynote Address titled “Turn Your Staff Into Sales Superstars.”
“Bob Brown is a must see for this year’s Expo,” says industry veteran Dean Reardon, Vice President of Operations for Rick’s Cabaret. “His knowledge and techniques on increasing sales for your venue are outstanding. Bob’s interaction with the audience and clear message is one of the best I have ever seen during my 28 years in our industry.”
Just as the EXPO’s theme revolves around creating, promoting and executing a successful party or special event at your club, Brown’s Keynote Address will provide proven techniques that will help your bartenders, waitresses, servers and floor personnel be at their very best the night of that special event, and every night.
“Don’t leave thousands of dollars on the table!” says Brown. “Move your servers and bartenders to ‘star status’ by helping them break the ‘yes/no habit.’ Give ‘guided tours’ of your menus, and use the ‘by the way’ technique to upsell without being pushy.”
It’s hard to imagine a more impressive list of clients than the one Brown boasts. His strategies, tools and techniques have been incorporated into the cultures of industry leaders Marriott, Disney, Waldorf Astoria, Hilton, Jumeriah, Nordstrom, Ritz Carlton, Viceroy, Morton’s of Chicago, Olive Garden and Red Lobster.
“Bob’s techniques, tactics, and tips will help both your staff and your venue boost sales and guest satisfaction,” Reardon says, noting that he attended Brown’s presentation at the Nightclub & Bar convention in March. “His breakdown and analysis of different management styles is stellar. To motivate new employees and veterans alike, he gives a clear how-to approach. And, he provides practical examples of how to coach both underperformers and top players to become sales superstars.”
Whether a club is experiencing a packed house due to a party or special event, or simply having a great Saturday night, it’s every club owner’s desire to have their sales staff selling more—and selling it more quickly. Brown’s presentation is designed to teach owners and staff how to enhance the guest experience and increase sales at the same time with this fast moving, interactive Keynote with proven takeaways.
“Bob has consulted for the top hospitality companies, and his credentials speak for themselves,” Reardon notes. “Don’t miss this opportunity to learn how to boost sales and customer loyalty. If you plan to bring staff and managers to EXPO, this is the speaker you won’t want to miss.”
More about Bob Brown:
Bob’s tactical practical approach helps restaurants, hotels, nightclubs, casinos and other businesses improve guest service, increase sales, improve market position, improve leadership skills and boost employee morale and retention. He is the author of the best-selling “Little Brown Book of Restaurant Success’” selling over 100,000 copies worldwide and is frequently quoted in the Wall Street Journal, the New York Times and the Washington Post. He is a top-rated keynote speaker, and has been rated number one four of the five times he’s spoken at the National Restaurant Association Show in Chicago.
Harvey Weinstein, the “#MeToo” movement, sexual harassment and your club August 22, noon - 1:15 pm
If it’s not one thing, it’s another. For nearly as long as there has been an adult nightclub industry, ambitious politicians, religious zealots and parasitic plaintiffs’ attorneys have been coming after adult nightclub operators.
The attorneys have attempted to profit through lawsuits claiming dancers have been miscategorized as non-employees. The politicians and zealots have scored points with constituents by attempting to regulate the clubs out of profitability or completely out of business.
And now, with the skyrocketing prevalence of sexual assault and harassment assertions – especially in the workplace, forcing countless resignations and terminations in the entertainment industry, government and throughout the business world, it’s no surprise that adult nightclubs, whose very existence is dependent on presenting sexual fantasy, are extremely vulnerable to such claims.
What can we do? How do we “make the mood,” for sexual fantasy for customers while maintaining businesslike relationships between club owners and managers and club workers and entertainers and avoid harassment and discrimination claims against clubs and club operators?
That is the extremely timely topic of the 2018 Gentlemen’s Club Expo Legal Panel. ED and EXPO are very pleased to present three excellent panelists, each with considerable experience “in the trenches,” working with these issues. New this year: The legal panel will feature video tutorials of “real-life” sexual harassment situations that the panelists will utilize to put their advice on this vital topic into a real-world context.
Edi Thomas, an attorney from Detroit, now practicing in California, has handled sexual harassment and discrimination cases for more years than she cares to admit. Thomas has represented the adult nightclub industry in dancer and employee cases since the early 1990’s, representing among others, the Déjà Vu club chain. Thomas specializes in “entertainer as employee” cases and nightclub discrimination and harassment cases, and has taken sexual harassment cases to trial. Thomas has a national practice, which includes providing sexual harassment training to club managers. She has for many years “manned” a 1-800 “hot line” for adult nightclub performers and employees who believe they’ve been harassed or discriminated against, taking calls and working to resolve complaints before they fester into multi-million dollar cases. Thomas is a well-known, long-time advocate for the industry, as well as an advocate for the safe and respectful treatment of entertainers.
Micheal Ocello is President of International Entertainment Consultants, Inc. (IEC), which operates the PT’s family of clubs in eight states. He has been continuously involved in the adult nightclub industry for over 32 years; all with IEC. Ocello is the past president of the ACE National trade association, of which he is currently an executive board member. He is co-founder of Club Operators Against Sex Trafficking (COAST), current President of the Illinois Club Owners Association and a board member of the ACE of California state association. Ocello was appointed to the Missouri Small Business Regulatory Fairness Board and served for over five years in the State Capital in that capacity. Ocello is federally certified by the US Equal Opportunity Commission (EEOC) as both an EEO (Equal Employment Opportunity) Investigator and an EEO Counselor. Through the credibility Ocello has earned with the EEOC, IEC’s clubs are currently the only adult business entities in the United States to be granted a Universal Mediation Agreement with the Equal Employment Opportunity Commission. He has paved the way for other adult clubs to be eligible for such mediation agreements.
Brad Shafer has planned and been a moderator and participant of several Expo legal panels, and has also contributed frequently to ED Magazine. For over 30 years, Shafer’s firm has exclusively represented gentlemen’s clubs and has been involved in all facets of defending such businesses. Shafer has been significantly involved in labor law matters, and is generally considered to be the most experienced attorney in the country on legal disputes concerning whether exotic dance entertainers are employees or “independent contractors.” The types of claims that Mr. Shafer regularly handles in this regard, both administrative and legal, include state and federal wage matters, unemployment compensation, worker’s compensation, and both state and federal tax issues.
Shafer has handled the defense of a large variety of harassment and discrimination claims both involving club employees and entertainers. His firm has provided the defense to such claims both in court and in front of the EEOC and state administrative agencies. Shafer’s firm provides managerial and employee training on these topics. He’s been involved with COAST (Club Owners Against Sex Trafficking) and its actions to try to bring some clarity to this industry concerning EEOC compliance; and has have acted as a legal “bypass” for the reporting and investigation of harassment and discrimination claims. Shafer is a founding advisory attorney for the ACE of Michigan and ACE National trade associations.
Karen Gay is a club owner (Deja Vu, Saginaw, MI), who is also a former entertainer, waitress, bartender and club manager. Her vast club experience has given her a unique perspective on the potential for sexual harassment in adult nightclubs, and she will bring this expertise to the legal panel at Expo.
Panel moderator, Larry Kaplan, is a broker in the sale of adult nightclubs and the President of Kaplan Club Sales. He is also the Executive Director of ACE of Michigan (and was previously the Executive Director of ACE of California). Kaplan is also the ED Magazine's legal correspondent, and has worked within the adult nightclub industry for over two decades.
The “Avoiding Sexual Harassment Claims Against You and Your Club” Legal Panel is scheduled for the EXPO at noon to 1:15 p.m. on Wednesday, August 22.
- story by Larry Kaplan
Does these videos portray "sexual harassment" that could put you in legal jeopardy? How would YOU handle this situation?
Get the answers to this question and many more at the EXPO 2018 Legal Panel!
Think Jimmy Fallon. Think Conan. A couch, a table, a coffee mug, a conversation — and maybe a few laughs!
At EXPO 2018, we’re introducing an entirely different kind of seminar presentation, one that will resemble a talk-show and will replace the “talking-heads” format typically seen at EXPO panels. We’ll introduce three speakers, one at a time, and our “host” will pepper them with specific questions about their particular area of expertise as it relates to the topics of this year’s seminars. The format will be entertaining, but even more importantly, you’ll leave the EXPO 2018 seminars with practical advice and tips you can use to choose, plan and execute parties and other special events in your club. For all panels click here!
EXPO 2018 attendees can count on three days of must-attend seminars and panel sessions geared toward club owners, general managers, DJs, security staff and other key club personnel; two days of a 100-booth Tradeshow with vendors showcasing their latest products and services; the Opening Night "Kick-Off" Party and Pre-ED Awards presentation; the EXPO "Chill Day" and Bikini Contest; and the Annual ED's Awards Show, the only national awards show honoring the industry’s top adult nightclubs and feature entertainers.
“From the outside looking in, (EXPO 2017) certainly appeared seamless. Thank you and all of your staff for your endless diligent work that really has made all of us feel more professional about ourselves. You have been the glue and more for this industry. Give yourselves a pat on the back, you all deserve the utmost respect” —Industry veteran and ED Hall of Famer, Michael J. Peter
Club owners are from Mars — Staffers are from Venus (New time) Noon - 1 pm, Tuesday, Aug. 29
Many a club owner has lamented the newest generation of club employees and entertainers. They don’t know how to hire them, or talk to them, or reach them, or train them, or motivate them. They simply don’t “understand” them. But when your club relies on these 20-something employees and entertainers —and customers — in order to have a successful business, throwing up your hands in despair isn’t exactly a winning strategy.
But at EXPO 2017, that “winning strategy” for connecting with the millennial and centennial generations will be provided by Las Vegas’ number-one motivational speaker, Dan Lier.
Dan Lier is a best-selling author and internationally recognized motivational speaker with the experience of presenting over 3,500 customized talks to companies around the globe. With two decades of experience presenting motivational keynotes, Lier is the most requested speaker in Las Vegas. Over past two years alone, Dan has spoken in over 30 countries sharing his proven strategies to “Maximize Your True Potential.”
Lier has been a regular on HSN as “America’s Coach” where he shares his “Strategies for Success” with millions. His work has been covered by “The Today Show” and “Inside Edition,” and he’s been a guest on the Howard Stern Show. Previously a top performer for Tony Robbins, Lier’s high-impact message and charismatic delivery style promises to provide the advice that club operators need to “reach” this millennial/centennial generation and connect with them in a way that will have all generations speaking the same language.
For more information on Dan Lier, visit DanLier.com or see these videos of Dan's presentations:
Two “break-out” EXPO seminars revolving around DJ gear, sound and lighting will be presented at EXPO 2017.
The future of your DJ Software Presented by Dennis Shaw of Virtual DJ
It’s been estimated that 80%, maybe 90%, of adult nightclubs and their DJs utilize the Virtual DJ software for playing and mixing music. But how many of these clubs and DJs are getting the most out of this software? At EXPO 2017, Dennis Shaw of Virtual DJ will be presenting the “The future of your DJ software” break-out seminar. The main thrust of Shaw’s presentation will revolve around the latest updates to the Virtual DJ software which, according to Shaw, many clubs have been hesitant to update to.
At EXPO 2017, industry pros will reveal real-life club crisis stories. What did the club do right—or wrong—and what should you do if it happens to you? Find out at EXPO! Nothing beats on-the-job training and learn-by-example work experience. But some situations need to be addressed and contingency plans implemented before a crisis occurs. The mantra of the TV show Big Brother is “Expect the unexpected,” and it’s an excellent idea for club operators to also train their staff to be prepared for the unexpected. Our panel of seasoned club operators and industry pros—including attorney Luke Lirot, Nightclub & Security Consultants’ Robert Smith and Rick’s Cabaret Entertainment Director DJ Platypus—will share interesting and frightening stories of unexpected crises they have dealt with and the remedies they came up with in those situations. These trial-by-fire experiences could save you in the future.
A police chief, a congressman and a state liquor board member walk into an EXPO seminar ...
At EXPO 2017, this scenario is no joke — it’s a reality! For the first time ever, three key governmental positions are represented at an EXPO seminar, as the “Government Relationships You Need For Your Club’s Future” session will feature Charles Wilson, retired commander of the Detroit Police Department, Scott Ellis, Executive Director of the Michigan Licensed Beverage Association (MLBA), and Michigan State Representative Harvey Santana.
Years ago, the only things necessary to ensure an adult nightclub would thrive were cold beer and hot dancers. Unfortunately, those days are gone. Today, club survival must involve developing and maintaining positive community, law enforcement and legislative relationships.
Some day, one way or another, someone else is going to be operating your club. How and when you reach that point is largely up to you. Realtor Winston Hines offers some tips on what club owners should do now in preparation for potential retirement.
You’ve worked seven nights and days a week for years on end, inhaled enough estrogen and hormones to get pregnant yourself, personally dealt with crazy patrons and involuntary partners (sticky-fingered employees), paid out stacks of your hard-earned money to high-priced attorneys to keep you in business and/or in compliance with whatever government entity decided to mess with you just last week …and now you’re reading an article about giving all that up? Getting out and having a life? Counting all that moolah your club is worth? Well, hang in there first.
“Hospitality Lounge” to greet EXPO 2017 Attendees at Goose Island Pub
Pick up your EXPO badges and wait for your hotel room in style with free food from Goose Island Pub, courtesy of ED Publications and Lounge sponsors Pure Risk Solutions and Club Control Systems.
• Pick up your badges in advance!
• Grab your Official EXPO Program Guide and Goodie Bag!
• Fill up on some FREE Goose Island pub food!
• Full liquor and craft beer cash bar!
• Relax and get your EXPO experience started on a high note!
Traffic on the highway, lines at the grocery store, being placed on hold — no matter who you are or where you’re from, no one likes to wait. At the 25th Anniversary EXPO, we can’t exactly eliminate the waiting, but we’ll make it a lot more comfortable with our first-ever Hospitality Lounge at the Goose Island Pub inside the Hard Rock Hotel & Casino. Starting at 11 am on Sunday, August 27th, pre-registered EXPO sponsors, exhibitors and attendees will pick up their badges—and have some killer, complimentary food!—at the Goose Island Pub, located just a stone’s throw away from the hotel registration desk and smack dab in the middle of the casino floor. In addition to the complimentary food, there will also be free coffee and tea, and there’s a full cash bar and craft beers on hand as well. The EXPO Hospitality Lounge is being sponsored by John Jacquat of Pure Risk Solutions and Warren Cato of Club Control Systems, in conjunction with Neon and Merchant Lynx Services. “Whether you’re waiting for your hotel room to be ready upon check in, or you simply want to get your EXPO 2017 experience started on a relaxed note, the Hospitality Lounge at the Goose Island Pub is the place to be,” says ED Publisher Don Waitt, noting that because the Hard Rock is still considered a “boutique” hotel, some guests’ rooms may not be ready until 5 pm on the day of check in. “Forget about waiting in lines at the main EXPO registration desk and instead, have something eat and mingle with fellow EXPO attendees in a private, industry-only environment.” Visit theEDexpo.com for more info!