EXPO 2022 | Aug 14-17 | Bally's Las Vegas

World-renown speaker Bob Brown to deliver EXPO 2018 Keynote Address:

bob brownTurn your staff into sales superstars!

His passion, humor and high-quality content presentations have inspired owners, executives, managers and front-line employees in over 20 countries over a 20-year span. He’s sold hundreds of thousands of copies of his books “The Little Brown Book of Restaurant Success” and “The Big Brown Book of Managers’ Success,” while speaking at a countless number of national conventions and private business conferences. We’re thrilled to announce that at EXPO 2018, Number One-rated speaker Bob Brown will be delivering a special Keynote Address titled “Turn Your Staff Into Sales Superstars.”

“Bob Brown is a must see for this year’s Expo,” says industry veteran Dean Reardon, Vice President of Operations for Rick’s Cabaret. “His knowledge and techniques on increasing sales for your venue are outstanding. Bob’s interaction with the audience and clear message is one of the best I have ever seen during my 28 years in our industry.”

Just as the EXPO’s theme revolves around creating, promoting and executing a successful party or special event at your club, Brown’s Keynote Address will provide proven techniques that will help your bartenders, waitresses, servers and floor personnel be at their very best the night of that special event, and every night.

“Don’t leave thousands of dollars on the table!” says Brown. “Move your servers and bartenders to ‘star status’ by helping them break the ‘yes/no habit.’ Give ‘guided tours’ of your menus, and use the ‘by the way’ technique to upsell without being pushy.”

It’s hard to imagine a more impressive list of clients than the one Brown boasts. His strategies, tools and techniques have been incorporated into the cultures of industry leaders Marriott, Disney, Waldorf Astoria, Hilton, Jumeriah, Nordstrom, Ritz Carlton, Viceroy, Morton’s of Chicago, Olive Garden and Red Lobster.

“Bob’s techniques, tactics, and tips will help both your staff and your venue boost sales and guest satisfaction,” Reardon says, noting that he attended Brown’s presentation at the Nightclub & Bar convention in March. “His breakdown and analysis of different management styles is stellar. To motivate new employees and veterans alike, he gives a clear how-to approach. And, he provides practical examples of how to coach both underperformers and top players to become sales superstars.”

Whether a club is experiencing a packed house due to a party or special event, or simply having a great Saturday night, it’s every club owner’s desire to have their sales staff selling more—and selling it more quickly.  Brown’s presentation is designed to teach owners and staff how to enhance the guest experience and increase sales at the same time with this fast moving, interactive Keynote with proven takeaways.

“Bob has consulted for the top hospitality companies, and his credentials speak for themselves,” Reardon notes. “Don’t miss this opportunity to learn how to boost sales and customer loyalty. If you plan to bring staff and managers to EXPO, this is the speaker you won’t want to miss.”

More about Bob Brown:

Bob’s tactical practical approach helps restaurants, hotels, nightclubs, casinos and other businesses improve guest service, increase sales, improve market position, improve leadership skills and boost employee morale and retention. He is the author of the best-selling “Little Brown Book of Restaurant Success’” selling over 100,000 copies worldwide and is frequently quoted in the Wall Street Journal, the New York Times and the Washington Post.  He is a top-rated keynote speaker, and has been rated number one four of the five times he’s spoken at the National Restaurant Association Show in Chicago.

EXPO 2018 Legal Panel: sexual harassment

couch legal2018 2Harvey Weinstein, the “#MeToo” movement, sexual harassment and your club
August 22, noon - 1:15 pm

If it’s not one thing, it’s another. For nearly as long as there has been an adult nightclub industry, ambitious politicians, religious zealots and parasitic plaintiffs’ attorneys have been coming after adult nightclub operators.

The attorneys have attempted to profit through lawsuits claiming dancers have been miscategorized as non-employees. The politicians and zealots have scored points with constituents by attempting to regulate the clubs out of profitability or completely out of business. 

And now, with the skyrocketing prevalence of sexual assault and harassment assertions – especially in the workplace, forcing countless resignations and terminations in the entertainment industry, government and throughout the business world, it’s no surprise that adult nightclubs, whose very existence is dependent on presenting sexual fantasy, are extremely vulnerable to such claims. 

What can we do? How do we “make the mood,” for sexual fantasy for customers while maintaining businesslike relationships between club owners and managers and club workers and entertainers and avoid harassment and discrimination claims against clubs and club operators?

That is the extremely timely topic of the 2018 Gentlemen’s Club Expo Legal Panel. ED and EXPO are very pleased to present three excellent panelists, each with considerable experience “in the trenches,” working with these issues. New this year: The legal panel will feature video tutorials of “real-life” sexual harassment situations that the panelists will utilize to put their advice on this vital topic into a real-world context.

Edi ThomasEdi Thomas, an attorney from Detroit, now practicing in California, has handled sexual harassment and discrimination cases for more years than she cares to admit. Thomas has represented the adult nightclub industry in dancer and employee cases since the early 1990’s, representing among others, the Déjà Vu club chain. Thomas specializes in “entertainer as employee” cases and nightclub discrimination and harassment cases, and has taken sexual harassment cases to trial. Thomas has a national practice, which includes providing sexual harassment training to club managers. She has for many years “manned” a 1-800 “hot line” for adult nightclub performers and employees who believe they’ve been harassed or discriminated against, taking calls and working to resolve complaints before they fester into multi-million dollar cases. Thomas is a well-known, long-time advocate for the industry, as well as an advocate for the safe and respectful treatment of entertainers.

Ocello Bussiness pictureMicheal Ocello is President of International Entertainment Consultants, Inc. (IEC), which operates the PT’s family of clubs in eight states. He has been continuously involved in the adult nightclub industry for over 32 years; all with IEC. Ocello is the past president of the ACE National trade association, of which he is currently an executive board member. He is co-founder of Club Operators Against Sex Trafficking (COAST), current President of the Illinois Club Owners Association and a board member of the ACE of California state association.
Ocello was appointed to the Missouri Small Business Regulatory Fairness Board and served for over five years in the State Capital in that capacity.
Ocello is federally certified by the US Equal Opportunity Commission (EEOC) as both an EEO (Equal Employment Opportunity) Investigator and an EEO Counselor. Through the credibility Ocello has earned with the EEOC, IEC’s clubs are currently the only adult business entities in the United States to be granted a Universal Mediation Agreement with the Equal Employment Opportunity Commission. He has paved the way for other adult clubs to be eligible for such mediation agreements.

Brad Shafer 2Brad Shafer has planned and been a moderator and participant of several Expo legal panels, and has also contributed frequently to ED Magazine. For over 30 years, Shafer’s firm has exclusively represented gentlemen’s clubs and has been involved in all facets of defending such businesses. Shafer has been significantly involved in labor law matters, and is generally considered to be the most experienced attorney in the country on legal disputes concerning whether exotic dance entertainers are employees or “independent contractors.”  The types of claims that Mr. Shafer regularly handles in this regard, both administrative and legal, include state and federal wage matters, unemployment compensation, worker’s compensation, and both state and federal tax issues.

Shafer has handled the defense of a large variety of harassment and discrimination claims both involving club employees and entertainers. His firm has provided the defense to such claims both in court and in front of the EEOC and state administrative agencies. Shafer’s firm provides managerial and employee training on these topics. He’s been involved with COAST (Club Owners Against Sex Trafficking) and its actions to try to bring some clarity to this industry concerning EEOC compliance; and has have acted as a legal “bypass” for the reporting and investigation of harassment and discrimination claims. Shafer is a founding advisory attorney for the ACE of Michigan and ACE National trade associations.

karen gay 2Karen Gay is a club owner (Deja Vu, Saginaw, MI), who is also a former entertainer, waitress, bartender and club manager. Her vast club experience has given her a unique perspective on the potential for sexual harassment in adult nightclubs, and she will bring this expertise to the legal panel at Expo.



KaplanHeadshotPanel moderator, Larry Kaplan, is a broker in the sale of adult nightclubs and the President of Kaplan Club Sales. He is also the Executive Director of ACE of Michigan (and was previously the Executive Director of ACE of California). Kaplan is also the ED Magazine's legal correspondent, and has worked within the adult nightclub industry for over two decades.

The “Avoiding Sexual Harassment Claims Against You and Your Club” Legal Panel is scheduled for the EXPO at noon to 1:15 p.m. on Wednesday, August 22.

- story by Larry Kaplan

Does these videos portray "sexual harassment" that could put you in legal jeopardy?
How would YOU handle this situation? 

Get the answers to this question and many more at the EXPO 2018 Legal Panel!



EXPO 2018 Panels and Speakers:

couch couch2018 2 1"On the Couch"

Think Jimmy Fallon. Think Conan.
A couch, a table, a coffee mug, a conversation — and maybe a few laughs!

At EXPO 2018, we’re introducing an entirely different kind of seminar presentation, one that will resemble a talk-show and will replace the “talking-heads” format typically seen at EXPO panels. We’ll introduce three speakers, one at a time, and our “host” will pepper them with specific questions about their particular area of expertise as it relates to the topics of this year’s seminars. The format will be entertaining, but even more importantly, you’ll leave the EXPO 2018 seminars with practical advice and tips you can use to choose, plan and execute parties and other special events in your club. For all panels click here!

Here's why you can't miss EXPO 2018!

reg early3 1EXPO 2018 attendees can count on three days of must-attend seminars and panel sessions geared toward club owners, general managers, DJs, security staff and other key club personnel; two days of a 100-booth Tradeshow with vendors showcasing their latest products and services; the Opening Night "Kick-Off" Party and Pre-ED Awards presentation; the EXPO "Chill Day" and Bikini Contest; and the Annual ED's Awards Show, the only national awards show honoring the industry’s top adult nightclubs and feature entertainers.

“From the outside looking in, (EXPO 2017) certainly appeared seamless. Thank you and all of your staff for your endless diligent work that really has made all of us feel more professional about ourselves. You have been the glue and more for this industry. Give yourselves a pat on the back, you all deserve the utmost respect” 
—Industry veteran and ED Hall of Famer, Michael J. Peter

Keynote Address by Dan Lier

dan lier keynote 2017Club owners are from Mars — Staffers are from Venus
(New time) Noon - 1 pm, Tuesday, Aug. 29

Many a club owner has lamented the newest generation of club employees and entertainers. They don’t know how to hire them, or talk to them, or reach them, or train them, or motivate them. They simply don’t “understand” them. But when your club relies on these 20-something employees and entertainers —and customers — in order to have a successful business, throwing up your hands in despair isn’t exactly a winning strategy. 

But at EXPO 2017, that “winning strategy” for connecting with the millennial and centennial generations will be provided by Las Vegas’ number-one motivational speaker, Dan Lier. 

Dan Lier is a best-selling author and internationally recognized motivational speaker with the experience of presenting over 3,500 customized talks to companies around the globe. With two decades of experience presenting motivational keynotes, Lier is the most requested speaker in Las Vegas. Over past two years alone, Dan has spoken in over 30 countries sharing his proven strategies to “Maximize Your True Potential.”

Lier has been a regular on HSN as “America’s Coach” where he shares his “Strategies for Success” with millions. His work has been covered by “The Today Show” and “Inside Edition,” and he’s been a guest on the Howard Stern Show. Previously a top performer for Tony Robbins, Lier’s high-impact message and charismatic delivery style promises to provide the advice that club operators need to “reach” this millennial/centennial generation and connect with them in a way that will have all generations speaking the same language.

For more information on Dan Lier, visit DanLier.com or see these videos of Dan's presentations:




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