2018 EXPO | August 19-22

Panels & Seminars 2017

expo 2017 logosm2 titles
 

There are more reasons than ever for you as a club owner to not only attend the 2017 Gentlemen’s Club Expo but to also bring key personnel from your club to this year’s August 27-30 show at the Hard Rock Hotel & Casino in Las Vegas.  EXPO 2017 will again feature panels and seminars tailored to club owners as well as club personnel, from GMs to security to bartenders. Check back as we announce specific panel topics and speakers in the coming months. Below is a look at the panels and seminars from the 2016 EXPO.

“I got to put something from EXPO to use already. A customer came in and I escorted him to the bar to take his admission fee. He says, ‘Where have you been? I was here earlier and you weren’t.’ I ask when he was here, and he says a half hour ago. I tell him I have been in the club for hours. The customer says, ‘No, I was here for like 20 minutes just sitting here.’ Now my instinct is to continue explaining that he is mistaken, but I recall from one of the EXPO panels that being right isn’t as important as having a happy customer. So I apologized for the inconvenience and bought him a drink. Now my happy customer is buying private dances instead of complaining about the club. Thanks to whichever speaker got through to me." 
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Stephen Dick, Nite Moves Gentlemen’s Club, Latham, NY
 


EXPO 2017 Panels and Speakers:

Monday: WELCOME TO THE FUTURE!


smartphonesSmartphones & the future of five-inch marketing

11:30 am - 12:30 pm, Monday, Aug. 28
 
“The only way you’re going to reach a Millennial is through their phone. If you can’t get to a person’s phone, you’re not getting to them, period.” So says Dennis DeGori, owner of the incredibly successful E11EVEN Miami club. The future of adult club marketing measures a mere five inches—the standard size of a smart phone’s display. Look around. Young people don’t wear watches, use GPS systems, or use desktop computers. They access information and entertainment via their smartphone.
Our smartphone marketing experts will explain how to get your club’s brand and marketing message directly in the hands of potential customers via their smartphone on such platforms as Facebook, Instagram, Twitter, Snapchat, and others.
Speakers:

exit strategyDeveloping your exit strategy—NOW!
1-2 pm, Monday, Aug. 28

If you’re considering selling your club and moving on into retirement—or even if you’re not ready to sell—there are things you can do to today to increase the overall value of your club. If you do sell, chances are your club will be purchased by an existing adult nightclub owner. Our panel of experts will include Jim St. John of Spearmint Rhino, Eric Langan of Rick’s Cabaret and Jerry Westlund of the Pony Clubs, club owners and chain operators who have purchased dozens of the adult clubs sold over the past 20 years. They will tell owners exactly what they’re looking for when evaluating a club for potential purchase. This advice will also help those owners who are not necessarily looking to sell just yet, but are looking for ways to increase the financial stature of their business and increase its value. This critical area of information will be covered by Realtor Winston Hines, who has specialized in the purchase and sale of adult nightclubs for over 15 years.

djay 3 review main screenThe future of your DJ software
Break-Out DJ Seminar, presented by Dennis Shaw of Virtual DJ
1-2 pm, Monday, Aug. 28

 
It’s been estimated that 80%, maybe 90%, of adult nightclubs and their DJs utilize the Virtual DJ software for playing and mixing music. But how many of these clubs and DJs are getting the most out of this software? At EXPO 2017, Dennis Shaw of Virtual DJ will be presenting the “The future of your DJ software” break-out seminar. The main thrust of Shaw’s presentation will revolve around the latest updates to the Virtual DJ software which, according to Shaw, many clubs have been hesitant to update to.  “We’re hearing that DJs and clubs aren’t updating the software because they feel, ‘if it ain’t broke, don’t fix it,’ or they simply don’t want to have to ‘learn’ a whole new program,” says Shaw. “But the truth is, it isn’t a ‘whole new program’ and it’s really easy to update the software — and it’s free!”

 

Tuesday: WELCOME TO THE FUTURE!


crisis ahead signCrisis Control: Remedies NOW for future events
10:30-11:30 am, Tuesday, Aug. 29

 
Nothing beats on-the-job training and learn-by-example work experience. But some situations need to be addressed and contingency plans implemented before a crisis occurs. The mantra of the TV show Big Brother is “Expect the unexpected,” and it’s an excellent idea for club operators to also train their staff to be prepared for the unexpected. Our panel of seasoned club operators and industry pros—including attorney Luke Lirot, Nightclub & Security Consultants’ Robert Smith and Rick’s Cabaret Entertainment Director DJ Platypus—will share interesting and frightening stories of unexpected crises they have dealt with and the remedies they came up with in those situations. Their trial-by-fire experiences could save you in the future!
mars venus big11

Keynote Address by Dan Lier:
Club owners are from Mars — Staffers are from Venus
(New time) Noon - 1 pm, Tuesday, Aug. 29

Many a club owner has lamented the newest generation of club employees and entertainers. They don’t know how to hire them, or talk to them, or reach them, or train them, or motivate them. They simply don’t “understand” them. But when your club relies on these 20-something employees and entertainers —and customers — in order to have a successful business, throwing up your hands in despair isn’t exactly a winning strategy.  But at EXPO 2017, that “winning strategy” for connecting with the millennial and centennial generations will be provided by Las Vegas’ number-one motivational speaker, Dan Lier.
dan lier keynote 2017Dan Lier is a best-selling author and internationally recognized motivational speaker with the experience of presenting over 3,500 customized talks to companies around the globe. With two decades of experience presenting motivational keynotes, Lier is the most requested speaker in Las Vegas. Over past two years alone, Dan has spoken in over 30 countries sharing his proven strategies to “Maximize Your True Potential.”
Lier has been a regular on HSN as “America’s Coach” where he shares his “Strategies for Success” with millions. His work has been covered by “The Today Show” and “Inside Edition,” and he’s been a guest on the Howard Stern Show. Previously a top performer for Tony Robbins, Lier’s high-impact message and charismatic delivery style promises to provide the advice that club operators need to “reach” this millennial/centennial generation and connect with them in a way that will have all generations speaking the same language.

For more information on Dan Lier, visit DanLier.com or see these videos of Dan's presentations:
https://youtu.be/GNZaUqB7lhc
https://youtu.be/IzRtIRGiOEo
https://youtu.be/f_K5QjN8NO0



Wednesday: WELCOME TO THE FUTURE!


government handsGovernment Relationships you need for your club’s future

11 am-12:30 pm, Wednesday, Aug. 30

Politicians, liquor control boards and law enforcement: These are areas that can give club owners and operators nightmares. But what if you could get inside information and advice from key figures in each of these areas, information and advice that can help you foster a position relationship with these entities? At this EXPO seminar, we will feature three such individuals—Charles Wilson, retired commander of the Detroit Police Department; Scott Ellis, Executive Director of the Michigan Licensed Beverage Association (MLBA); and Michigan State Representative Harvey Santana, the most powerful Democrat in the State of Michigan—who will help club owners and operators to demystify the relationships with each of these three crucial areas of government and law enforcement.


BusinessSkirtLegal Panel: The what, why & how of converting dancers into employees

12:30-1:30 pm, Wednesday, Aug. 30

Over the past 25 years, ED readers and EXPO attendees have read and heard so much in regard to dancer classification; most recently, they’ve heard countless stories about the dancer class-action lawsuits that have become the scourge of the adult nightclub industry.  But there’s one side of this issue that has not been discussed at length at EXPO or in the pages of this magazine. That is, what EXACTLY does it mean to classify entertainers as employees? What would a club owner need to do to make that conversion, what are the potential benefits and risks, and how will entertainers react to being “hired” as employees rather than remaining “independent”? These are the questions that will be answered at the 2017 EXPO’s Legal Panel. Participants in this panel include Joey Bien, owner of The Treasure Clubs, who has converted four of his clubs to the employee model for entertainers, as well as two labor attorneys—Rey Velazquez and Jeffrey Kimmel—who are experts in this area and can explain all of the legalities associated with such a conversion. Click here!

 

track lightingHow to get the most out of your audio, video and stage lighting
Break-Out DJ Seminar, presented by PANDA
1-2 pm, Wednesday, August 30

From the initial purchase to repair and replacement of your sound and lighting system, it can be a huge investment. Improperly installed and or maintained equipment can cost a fortune; equipment failure can cause loss of profits, damage to property, and even injury to customers or staff. PANDA (Professional Adult Nightclub DJ Association) invites owners, managers, and DJs to join them at EXPO 2017, where they will discuss simple maintenance techniques that clubs can perform in-house to keep their system in prime operating condition. The seminar will be presented by PANDA President Dane Hansen and PANDA Treasurer Nick Failla (also owner of Nicky Biggs Entertainment, a promotions, marketing, event management, audio & stage lighting consulting company).

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A SUCCESSFUL FORMULA ...
As producers of industry conventions for more than 25 years, we know that the formula for a successful event means offering attendees a show that is informative, enlightening, educational—and fun!  That's why we hold our panel sessions and seminars in the morning and early afternoon, and then do the Tradeshow late afternoon and early evening with plenty of music and cocktails.  Our Tradeshows are parties unto themselves, and we have found that a relaxed setting appeals to the vendors manning the booths and the buyers walking the aisles.

EARLY REGISTRATION DISCOUNTS:
Register before May 1 to receive substantial discounts.  Go to the Special Discounts page for more details.  Awards Show tickets sold separately. 

AWARDS SHOW TICKET DISCOUNT:
While online or on the phone, be sure to order your awards show tickets for the 2017 EXOTIC DANCER Awards Show on Tuesday night during EXPO 2017; awards show tickets are regularly $89 each but can be bought at the discounted rate of $69 per ticket through May 1.

hard rock hotel logo rawREDUCED HOTEL ROOM RATES:
We encourage you to book your room today at the Hard Rock Hotel & Casino since we sell out of our block of discounted rooms every year. Book your room by calling (800) 473-7625 and requesting the "Gentlemen's Club EXPO 2017" special rate. The room rate is $70 a night Sunday through Wednesday (and is $180 for Saturday since it is a weekend night). Ask about special rates in the HRH All-Suite Tower. Click here!

STAFF TRAINING SEMINARS:
Get your pen and notepad ready—these workshops will be packed with hands-on, critical information for club owners, general managers, and other key club staff.  Our impressive lineup of workshop speakers will be providing expert advice on specific areas of club operations, advice that will help you—and your staff—operate your club more profitably, efficiently and safely.

ATTENDEE FEEDBACK ON EXPO 2016

“I got to put something from EXPO to use already. A customer came in and I escorted him to the bar to take his admission fee. He says, ‘Where have you been? I was here earlier and you weren’t.’ I ask when he was here, and he says a half hour ago. I tell him I have been in the club for hours. The customer says, ‘No, I was here for like 20 minutes just sitting here.’ Now my instinct is to continue explaining that he is mistaken, but I recall from one of the EXPO panels that being right isn’t as important as having a happy customer. So I apologized for the inconvenience and bought him a drink. Now my happy customer is buying private dances instead of complaining about the club. Thanks to whichever speaker got through to me.”
— Stephen Dick, Nite Moves Gentlemen’s Club, Latham, NY

“We look forward to the EXPO every year to see our friends, to continue building strong relationships and to meet new club owners. The EXPO is like no other! Lots of entertainment, an incredible amount of sharing great knowledge and tools for club owners, encouraging and celebrating accomplishments with Awards Show night. For club owners, this show is a must!”
— Marsha Long, Alpha Patterned Carpets, GA

“We felt EXPO was a great success. We all enjoyed our time with everyone. We have potential licensing agreements from our exposure at the trade show. We are looking to expand the Babe’s brand and the EXPO has played a tremendous part in helping us develop and market the Babe’s Cabaret brand.”
— Charles, Jordan and Darren Bass, Babe’s NOLA, LA and NJ

“I enjoyed the show. It was my first time. I believe my presentation was well received. I already have more than 50 contacts that I followed up with as a result of receiving their business card at the show. It has been fruitful.”
— Trevor Estelle, TIPS, VA

“One of the first things I did when I branched out into my club’s marketing was to reach out to Exotic Dancer’s Club Bulletin Magazine. I knew that if my club wanted to be taken seriously within the industry, we had to be in this magazine every month. For an urban club that helps tremendously because this particular sector is not well known, especially around EXPO. Because our club was being featured in the magazine it helped our exposure within the industry tremendously.”
— DC Glenn, EXPO panelist, formerly with Strokers and Magic City in Atlanta

“The EXPO was great for us. A week out and we’ve more than doubled our previous best client sign up. Looking forward to the home cooking of Vegas next year.”
— Duffy Franclemont, J Dog Media, FL

“We hope that you bring the dancers competition back onto the trade show floor or do something to give the attendees a reason to come into the exhibit hall, especially on the second day. We are looking forward to the show again next year and we plan to exhibit as we have for most of the past 20-plus years.”
— Paul Artt, QnC, Dallas

“The return on the EXPO has exceeded my expectations. While several of the larger clubs already use our program, many of the smaller ones do not. Also, I thought the quality of the attendees was great. I go to a lot of conferences that brag about the huge number of attendees. Unfortunately, the quality of these attendees are not nearly as fruitful as your attendees. We walked out of there with our first ever marketing programs signed at a show and came home with more than 70 leads that were interested in our services. We can’t thank you enough. We will definitely see you next year!”
— Scott Jelinski, Moving Targets, PA

“Love the entire event. From the PANDA party pre-EXPO to bowling. This year was my second year and I learned so much. I didn’t go to as many DJ panels because I wanted to learn more about other areas and I did. It was great!”
— Jerry Butler, The Ritz, Houston

“Thoroughly enjoyed my first EXPO experience. I came back refreshed, with new ideas, new contacts and an enthusiasm to get back to work.”
— Jay Hatch, Paradise Found, Syracuse, NY

“A House Mom Seminar next year would be great, teaching the skills of this business from a house moms’ view. Also a seminar on being a better manager from the time you walk in the door to the time you lock up. I’d like to know what other managers do when there for a shift, i.e. walk the floor, run to walk in, pick up after waitresses, paperwork, social media.”
— Eric Anthony, Rhode Island Dolls, RI

“I always enjoy the EXPO. I get to see people I know, and I always meet new people.”
— Myles Shaffer, AINews.com

“The learning opportunities at EXPO are fabulous if you go in with that as your goal.”
— Kira Mundhenk, Double Visions, Horsham, PA

“Fantastic networking with other ACE chapters, the club owners and attorneys. Thanks for bringing COAST training to EXPO!”
— Jill Chambers, Goodtime Emporium, Atlanta

“I’d like to see lighting systems for clubs and live events on the trade show floor.”
— Jeremy Sweigert, Teasers, Jamme Holdings, PA

“More seminars on bar revenue and bartender and server training, and live entertainment on a stage in the trade show.”
—Shon Boulden, Devil’s Point, Portland, OR

“A great experience with good times all around. Can’t wait to attend again!”
— Jessie Hagan, The Lucky Lady, Evansville, IN

 

ATTENDEE FEEDBACK ON EXPO 2015

“Thank you so much for the opportunity!  We had a successful show and will surely be back next year. Cheers!”
Terra and Paul Saunders of Waitressville

“I’ve been to all of the EXPOs and this year showed a real upturn in quality buyers. As a ATM vendor we can face some serious competition in the market but this year we saw some great traffic on both days of the tradeshow. We’re looking forward to seeing where exactly EXPO will be next year.”
Richard Bantock, Tampa Biz Brokers/All American ATMs

“I felt that the tradeshow in Nola was better than in years before you could feel the energy coming in and out of the rooms. It was more intimate setting to do business compared to the wide open space of a Vegas showroom. As a consultant and broker I conduct a lot of business through networking, but from the tradeshow alone my associates helped me gather 27 leads.”
Richard Shauseil, Shauseil Consulting

“As a business not normally associated with the adult nightclub industry, we found EXPO to be a terrific venue. There were a number of strong clubs and booking agencies we felt we could do future business. We’re excited to be working with the adult nightclub professionals and look forward to what there future holds.”
Vanessa Meyer, Chatstar

“We loved the EXPO! We were attendees who became exhibitors and that made a great decision. For us, we do better business through networking than actual booth traffic, but overall it was a great show for our company by helping us make new connections in the adult nightclub industry.”
Stephanie Veil of Duncan Investments

“I didn’t get the chance to make it to NOLA, but the response I received back from our salespeople was fantastic. We opened new accounts but also got to spend time with those club owners we already do business with, always important to us at G&G.  Pay-per-view sporting events shown in adult nightclubs have proven to work, and we’re excited to get even more clubs involved the more we exhibited at EXPO and met those club owners who can make a difference to our business.”  
— Nick Gagliardi, G&G Closed Circuit Events

"Overall, I was impressed with EXPO. Compared to other shows we exhibit at, EXPO proved to be very successful, and we had a good response with our new money sorter. It’s a high-ticket item but one that will greatly improve any club owner’s cashflow. I was most impressed with how the nightly events were set up and that everyone stuck with each other during the entire show; that shows a real camaraderie that you don’t typically associate with conventions. It’s just another example of how unique this industry is, and we’re glad to be part of it."
Dan Nelson of Klopp International

“We’re a start-up company, only 18 months old, so EXPO 2015 was almost our grand introduction to the adult nightclub industry, and we’re really happy with what we saw in New Orleans.  We opened several accounts while at the show and hoped to open even more with the contacts we made.  We’re an inventory software company that has a lot to offer club owners to control costs and more effectively manage their bar costs. We’re excited to be working with adult nightclub owners and look forward to what the future holds.”
Julian Miller of  Partender

“The best thing about EXPO is an exhibitor doesn’t need to feel like there should be 60,000 attendees to make the show successful. For us, for what we saw at EXPO, it’s more of a quantity over quality.  This was an excellent show that allowed us to speak directly to club owners, both large chains, and independents, about our new POS program that can dramatically increase their sales performance.” 
Matt Wambach of 2 Touch POS

“This was my eighth show and by far one of the best. From being in NOLA alone, we signed 12 new clients with more to come after all our follow-up. Club apps are becoming necessary for this industry, and we’re happy to provide.  When you’re looking to do business in the adult nightclub industry, there’s no better place to do it than at EXPO.”
David Burney of Cabaret Apps

ATTENDEE FEEDBACK ON EXPO 2014

You did it again! Great Expo! Good show, man, good show.
— Jonathan Lee Harris, Archibald’s, Washington DC

Great Expo this year. I really like the new format and thought the Keynote (by Tim Kirkland) was great.
— Micheal Ocello, VCG/PT’s Showclubs

As always it was great to be part of the Expo. Had more fun doing it this year then ever; great subject and a fantastic audience.
— Jim St. John, Spearmint Rhino

Thank you so much for letting me be a part of your panel, I enjoyed it! Promoting is my passion, I’ve written a couple of books, so if you ever need people to motivate people to promote please count me in.
— Sherry Cooper, Deja Vu Showgirls

It was a wonderful experience, thanks for your help!
— Andrew, Golden Girls, Russia

We have written two clubs which we met at the EXPO and definitely more than paid for our investment.
— Bob Ramsey, Brown & Brown Insurance

The conference so far seems to have worked out great. We definitely fostered some fantastic relationships that will hopefully turn out to be quite fruitful. One thing that could be improved upon for next year was how loud the music was in the Tradeshow. Other than that, everything else was great, especially the (ACE) meet and greet. I appreciate all of your help and how attentive you’ve been.
— George Kobakov, VP of Operations, SocialHP

This was our third time exhibiting at the show. Second time on our own, I have yet to be disappointed. The time, effort and attention to detail you and the entire staff devote to putting this together is obvious. This was our most productive show to date. We look forward to the next show as well as being the most consistent, reliable exhibitor offering processing services and more to the industry as we go forward. You are all greatly appreciated.
— Miriam Ramos, SEVP of Business Development, Platinum Processing

The Expo has already paid off for us. I am extremely pleased with the both the set-up and attendance. I look forward to being a participant for years to come! Thank you again for working with us on such short notice!
—Dave Smart, The Clements Agency, LLC

Thanks for all the hard work. The show was good for Omega. As you know, Omega supports and will always support the expo; it is a great way for our customer service team to have face to face time with our long time clients. I loved the hours this year. I don’t think having it a day earlier was a major effect on attendance.
— Chet Graham, Marquis Industries, Inc. (Omega Pattern Works)


ATTENDEE FEEDBACK ON EXPO 2013

“One of the things that stuck with us from the EXPO this year was Eric Langan’s acceptance speech for Rick’s Cabaret upon winning the Club Chain of the Year at the awards show. He spoke about the realization of his own recognition as an industry leader when he noticed people staring and pointing in his direction at this year’s EXPO. And he mentioned that he himself had done the same thing years back when he was working his way up the industry ladder; looking up to and admiring the leaders of that era. He reminded us all where he has been and encouraged us to work our own way up that ladder. Very motivating.”
—­Skindustry Contests

"I want to start off by saying that we almost didn’t come to EXPO this year. To say it has been a year of trials and tribulations would be an understatement.  That being said, we are so glad we made the trip. It was so wonderful seeing old friends, getting to know acquaintances better and making knew friends. Both ED Publications and DJ Platypus and all the plat crew did an AMAZING job. Best awards show ever. And to all of the nominees, congrats. Both Wild J and I wish everyone a very prosperous upcoming year.”
—Michelle Snyder Mowery, Wild J’s Gentleman’s Club

“Once again thank you for your hard work to bring together another wonderful and productive show for us, and I am certain for all of the other vendors as well. Our second EXPO was very productive and the people and the ED staff were very welcoming. We look forward to continuing and growing our relationship with your organization and the adult nightclub industry. Again, thank you for all you do.”
—Alan Brickman, Joe Hand Promotions

 "I thought the show was fabulous. The buyers and owners I spoke with were the quality I look for. The show was well put together, everyone I interacted with from your team was enthusiastic and helpful­—they were ready and willing to assist in any way I needed them. The work behind the scenes was more than obvious. I know you all worked hard and it showed. Great job!!”
—Miriam Ramos, Platinum Processing

"I thought this was a good EXPO. I had a lot of my people at this one. I heard over and over from the veterans that this was one of the best if not the best EXPO and Tradeshow they had ever attended. Thank you for including Hal (Lowrie) in the Hall of Fame, it truly meant a lot to Troy and to me.”
— Micheal Ocello, VCG Holding Corp.

"ClubCam Systems had a highly successful 2013 EXPO. This was our fourth year as an exhibitor and definitely our best. We were very pleased at the caliber level of both individual and club chain owners who spent a great deal of time in our booth. The ambient sound from the main stage was much better controlled, allowing us to participate in some great presentations of our products with the attendees. Our phone and emails are still receiving follow up interest contacts from the club owners and DJs we met at the show.
“Also wanted to take my hat off to you for the caliber of the awards show at the House of Blues, it was definitely our favorite from the last four.”
— Don Kleinhans, ClubCam Systems

 "We would like to thank everyone at ED Publications for our greatest EXPO yet. We are still humbled and in shock from the Awards Show.We have been reading Club Bulletin for the better part of a decade. It has educated us on the different styles of clubs, legal issues, issues other clubs are dealing with, music and who the owners are and how they came to be. It has also educated us on products that we use.
For those vendors that don’t believe in the EXPO, this is for them. Without it we would not have developed relationships with Pure Risk Solutions, Platinum Poles, KG Furniture, Modern Line Furniture, Winston Hines, Voss Water, Joe Hand Productions, Omega Pattern Carpets, Eric Bernstein and Associates, Gent Club Shirts, EnteLeis, David Chesal, XGenRen and Royal Sovereign. The EXPO works.”
—Jerry Kim, Charles Bass, Darren Bass, Jordan Bass and all the staff at Babe’s NOLA

“I just wanted to drop a note and say BRAVO once again for a job well done!   Looking forward to 2014...”
—Ken DeGori

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REGISTER FOR EXPO 2018
THE 2018 GENTLEMEN'S EXPO IS AUGUST 19-22
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