Panels & Seminars 2020
There are more reasons than ever for you as a club owner to not only attend the 2020 Gentlemen’s Club Expo but to also bring key personnel from your club to this year’s August 16-19 show at Planet Hollywood Resort & Casino in Las Vegas. EXPO 2020 will again feature panels and seminars tailored to club owners as well as club personnel, from GMs to security to bartenders.
“I got to put something from EXPO to use already. A customer came in and I escorted him to the bar to take his admission fee. He says, ‘Where have you been? I was here earlier and you weren’t.’ I ask when he was here, and he says a half hour ago. I tell him I have been in the club for hours. The customer says, ‘No, I was here for like 20 minutes just sitting here.’ Now my instinct is to continue explaining that he is mistaken, but I recall from one of the EXPO panels that being right isn’t as important as having a happy customer. So I apologized for the inconvenience and bought him a drink. Now my happy customer is buying private dances instead of complaining about the club. Thanks to whichever speaker got through to me."
— Stephen Dick, Nite Moves Gentlemen’s Club, Latham, NY
EXPO 2020 Panels and Speakers!
Return of the ED University
training certification seminars
After an overwhelmingly positive response last year, EXPO 2020 is once again offering the ED University Training Certification Seminars for you and your staff! All seminar attendees will receive a certificate of completion for these specialized training sessions. Training seminar topics were voted on by previous EXPO attendees via an online/email poll to ensure that these are the topics that matter most to you and your staff!
The Annual Gentlemen’s Club EXPO is the only national convention, tradeshow and awards show for the multi-billion-dollar adult nightclub industry. For more information on this year’s EXPO, including a complete agenda with details on exclusive parties and special events, as well as early registration discounts, please visit theEDexpo.com or call (727) 726-3592.
Monday: August 17
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 Stopping Bar Theft Training Certification SeminarMonday, Aug. 17 11 am - Noon Certification Benefits: Here are some eye-opening stats: The National Restaurant Association says 75% of employees steal from the workplace at least once, and half will steal repeatedly. Internal employee theft is also responsible for 75% of inventory shortages. Employee theft, especially as it relates to your club’s bar area, is a major area of concern for club owners nationwide. |
 Facebook & Instagram Marketing Training Certification SeminarMonday, Aug. 17 Noon - 1 pm Certification Benefits: For many gentlemen’s clubs, social media has replaced their need for a website. Two social media avenues — Facebook and Instagram — have become crucial marketing platforms. But how do you know you’re getting the most out of both? And what specific strategies should you be implementing right now in order to effectively promote your club and actually bring in more customers? Our social media experts — Jenna Gross of Moving Targets and Adella from Forward Approach Marketing — will offer specific training tips for your club’s social media marketing, with a concentration on Facebook and Instagram. It’s time to put social media marketing to work for your club, and our experts will tell you how! |
Tuesday: August 18 |
 Conflict De-escalation Training Certification SeminarTuesday, Aug. 18 Noon -1 pm Certification Benefits: Verbal de-escalation is not an intervention that starts from a dead stop when an incident begins to erupt. Security professional Charles Wilson, a former Detroit Police Command Officer with 20 years of law enforcement experience and six-years in the hospitality, sports and gaming world, who now leads a very diverse security team of over 400 security professionals, will conduct the EXPO’s Conflict De-escalation Training Certification Seminar. This seminar will train club management and security team leaders on how to pick-up on those verbal and nonverbal cues necessary to effectively communicate with guests. They will come away with verbal and behavioral tactics for their toolbox which will assist them with de-escalating any negative situation. They won’t take away one silver bullet, but rather several communication tips they can use to right-size their expectations for guest service first — security professionals, not physical bouncers. The goal is to instill the proper mindset in your security staff to always be proactive, prepared and properly oriented. |
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Preparing for the future doesn’t just mean staying competitive with fellow “Your competition today isn’t other gentlemen’s clubs, it’s not even the internet,” says Avrin. “It’s being the best choice for what to do with your friends on a Friday night! It’s Top Golf, or bowling, or nightclubs, sports or even staying home with Netflix.” David Avrin is the author of the celebrated marketing books: It’s Not Who You Know It’s Who Knows You! and Visibility Marketing!, His latest Customer Experience book: Why Customers Leave (and How to Win Them Back) was named by Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.” |
Wednesday: August 19 |
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In the past few years alone, dozens of gentlemen’s clubs have been sued for using unauthorized photos of “models” and professional sports logos in print and online advertising, and in almost every instance the models have won these cases to the tune of hundreds of thousands of dollars. And still, despite these lawsuits, clubs are still pulling photos of girls off of the internet or even stock photo websites and using them in their advertising. |
