EXPO 2022 | Aug 14-17 | Bally's Las Vegas

Panels & Seminars 2020

EXPO 2020 virus web


There are more reasons than ever for you as a club owner to not only attend the 2020 Gentlemen’s Club Expo but to also bring key personnel from your club to this year’s October 25-28 show at Planet Hollywood Resort & Casino in Las Vegas.  EXPO 2020 will again feature panels and seminars tailored to club owners as well as club personnel, from GMs to security to bartenders.

“I got to put something from EXPO to use already. A customer came in and I escorted him to the bar to take his admission fee. He says, ‘Where have you been? I was here earlier and you weren’t.’ I ask when he was here, and he says a half hour ago. I tell him I have been in the club for hours. The customer says, ‘No, I was here for like 20 minutes just sitting here.’ Now my instinct is to continue explaining that he is mistaken, but I recall from one of the EXPO panels that being right isn’t as important as having a happy customer. So I apologized for the inconvenience and bought him a drink. Now my happy customer is buying private dances instead of complaining about the club. Thanks to whichever speaker got through to me." 
Stephen Dick, Nite Moves Gentlemen’s Club, Latham, NY

EXPO 2020 Panels and Speakers!

edueduReturn of the
ED University Seminars

first time2020
After an overwhelmingly positive response last year, EXPO 2020 is once again offering the ED University Training Certification Seminars for you and your staff! All seminar attendees will receive a certificate of completion for these specialized training sessions. Training seminar topics were voted on by previous EXPO attendees via an online/email poll to ensure that these are the topics that matter most to you and your staff!

The Annual Gentlemen’s Club EXPO is the only national convention, tradeshow and awards show for the multi-billion-dollar adult nightclub industry. For more information on this year’s EXPO, including a complete agenda with details on exclusive parties and special events, as well as early registration discounts, please visit theEDexpo.com or call (727) 726-3592.

Monday: October 26

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Our club and COVID
Top operators discuss their "new normal"

Monday, Oct. 26
Noon - 1pm

In March 2020, our entire world turned upside down. The COVID virus closed thousands of businesses virtually overnight, as clubs sat vacant while owners, staffers and entertainers waited for things to get “back to normal.” But as we’ve all seen, we won’t be going “back to normal” anytime soon — instead, we embrace the “new normal.” But what defines this new normal, how does it dictate the operating environment for owners, staff and entertainers, and what is the new club experience for your guests? Top club operators from across the US, including chains and single-unit owners, will discuss their “new normal” and offer advice on how clubs can better adapt to this evolving, COVID environment.

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Health and safety
in the age of COVID

Monday, Oct. 26
1 pm - 2 pm

Masks. Hand sanitizer. Plexiglass shields. Touchless payment solutions. These are just a few of the health and safety measures put in place by businesses across the US in the wake of COVID-19. But what measures, exactly, should clubs have in place that will best protect their staff, entertainers and guests? And what are some of the most common mistakes that nightclub and restaurant operators are currently making in regard to the prevention of COVID-19 in their venues? Our health and safety experts will outline the latest CDC guidelines and offer specific advice on which measures are most effective in keeping everyone safe  — and your club open.


Tuesday: October 27

2020 panel art1Social media marketing & club promotions
to get your guests back!

Tuesday, Oct. 27
10:30 am - 11:30 am


Certification Benefits: Verbal de-escalation is not an intervention that starts from a dead stop when an incident begins to erupt. Security professional Charles Wilson, a former Detroit Police Command Officer with 20 years of law enforcement experience and six-years in the hospitality, sports and gaming world, who now leads a very diverse security team of over 400 security professionals, will conduct the EXPO’s Conflict De-escalation Training Certification Seminar. This seminar will train club management and security team leaders on how to pick-up on those verbal and nonverbal cues necessary to effectively communicate with guests. They will come away with verbal and behavioral tactics for their toolbox which will assist them with de-escalating any negative situation. They won’t take away one silver bullet, but rather several communication tips they can use to right-size their expectations for guest service first — security professionals, not physical bouncers. The goal is to instill the proper mindset in your security staff to always be proactive, prepared and properly oriented.

What you and your team will learn: How to effectively recognize and de-escalate dangerous situations in your club before they get out of control.


David Avrin Headshot mag2020Keynote Address by
Renowned speaker and author, David Avrin

Tuesday, Oct. 127
Noon-1 pm

Remaining successful in a challenging environment doesn’t just mean
staying competitive with fellow gentlemen’s club operators. As renowned speaker
and author David Avrin will explain at EXPO, it means realizing who your “real”
competition is, and understanding exactly what your customers will expect from
your club as you navigate the COVID environment.

One of the most in-demand customer experience and marketing keynote speakers and consultants on the planet today, David Avrin delivers profound wisdom to clients and audiences around the world. With a surprisingly relatable, conversational and very entertaining style, David delivers profoundly insightful and hard-hitting content to business audiences across a broad range of industries and categories. At EXPO 2020, David Avrin will be bringing this renowned expertise to his Keynote Address, which will touch on the convention’s theme of “Navigating the New Normal.”

“Your competition today isn’t other gentlemen’s clubs, it’s not even the internet,” says Avrin. “It’s being the best choice for what to do with your friends on a Friday night!  It’s Top Golf, or bowling, or nightclubs, sports or even staying home with Netflix.”

David Avrin is the author of the celebrated marketing books: “It’s Not Who You Know It’s Who Knows You!” and “Visibility Marketing!,”  his latest Customer Experience book: “Why Customers Leave (and How to Win Them Back)” was named by Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.”
A former CEO group leader, and executive coach with the world’s largest chief executive organization, David has worked with thousands of CEOs and business leaders on their business brand, customer experience and competitive advantages.

His message and timely lessons on creating, delivering and promoting competitive advantages have been enthusiastically received by audiences in: Singapore, Bangkok, Antwerp, Buenos Aires, Sri Lanka, Brisbane, Johannesburg, Manila, Bangalore, Rotterdam, Glasgow, Abu Dhabi, Bogota, Monte Carlo, Melbourne, London, Barcelona and Dubai. And now, Las Vegas, for the Gentlemen’s Club EXPO.

“After consulting with David, I was thoroughly impressed with the research that he had already done in regard to our industry,” says ED Publications’ Associate Publisher Dave Manack. “David promises a Keynote Address specifically tailored for EXPO attendees, including specific advice that club operators can use to help their clubs understand how they can remain competitive — and profitable — in the ‘new normal’ and in the years to come.”

For more information on David Avrin, please visit youtube.com/user/visibilitycoach

Wednesday: October 28

2020 panel art3Club security and COVID:
How to keep your staff and guests safe

Wednesday, Oct. 28
11 am-Noon
Verbal de-escalation is not an intervention that starts from a dead stop when an incident begins to erupt. Instead, it’s part of an ongoing process that requires modern security personnel for today’s clubs, especially when considering how crucial club security and proper communication with guests will be in this “new normal.” Strategic Club Consultants’ Charles Wilson (former Detroit Police Command Officer with 20 years of law enforcement experience and six-years in the hospitality, sports and gaming world) and Gary Sikorski (25-plus years with the Westland, Michigan Police Department, where he was primary firearms and defensive tactics instructor, and retired as Deputy Police Chief) will conduct the EXPO’s “Club Security and COVID” Seminar. This seminar will train club management and security team leaders on how to pick-up on verbal and nonverbal cues necessary to effectively communicate with guests, especially as club security staff are tasked with implementing new club policies relating to COVID. Attendees will come away with verbal and behavioral tactics for their toolbox which will assist them with de-escalating any negative situation, all while keeping staff, entertainers and guests safe.

2020 panel art5EXPO 2020 Legal Panel: COVID’s complications, including workers’ comp, liability, PPP forgiveness and more!
Wednesday, Oct. 28
Noon-1 pm

Though health and safety are the primary concerns when it comes to the “new normal” in clubs as it relates to COVID-19, there are other areas of club operation that may provide legal challenges for club owners. Should clubs have their staff, entertainers and customers signing waivers stating that they will not hold the club responsible if they get sick? If not, what is a club’s liability if someone who visits their club gets sick, and blames the club for contracting the virus? Do clubs need to adjust their workers’ comp insurance to further protect them? For those owners who received SBA/PPP money or other loans, how should they properly navigate loan “forgiveness” and/or managing debt accumulated during the shutdown? These and other critical legal questions will be answered by our EXPO 2020 legal panel. Tackling:
• Waivers and liability related to COVID
• SBA/PPP loan forgiveness
• Workers’ compensation laws
• Protecting the industry from distance-requirement laws

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