EXPO 2020 | Oct 25-28 - Planet Hollywood Las Vegas

Panels & Seminars 20/21

EXPO 2021 logo final

There are more reasons than ever for you as a club owner to not only attend the 20/21 Gentlemen’s Club Expo but to also bring key personnel from your club to this year’s May 23-26 show at the InterContinental Hotel in downtown Miami.  EXPO 20/21 will again feature panels and seminars tailored to club owners as well as club personnel, from GMs to security to bartenders.


“I got to put something from EXPO to use already. A customer came in and I escorted him to the bar to take his admission fee. He says, ‘Where have you been? I was here earlier and you weren’t.’ I ask when he was here, and he says a half hour ago. I tell him I have been in the club for hours. The customer says, ‘No, I was here for like 20 minutes just sitting here.’ Now my instinct is to continue explaining that he is mistaken, but I recall from one of the EXPO panels that being right isn’t as important as having a happy customer. So I apologized for the inconvenience and bought him a drink. Now my happy customer is buying private dances instead of complaining about the club. Thanks to whichever speaker got through to me." 
Stephen Dick, Nite Moves Gentlemen’s Club, Latham, NY
 

EXPO 20/21 Panels and Speakers!

edueduReturn of the
ED University Seminars

first time2020
After an overwhelmingly positive response last year, EXPO 20/21 is once again offering the ED University Training Certification Seminars for you and your staff! All seminar attendees will receive a certificate of completion for these specialized training sessions. Training seminar topics were voted on by previous EXPO attendees via an online/email poll to ensure that these are the topics that matter most to you and your staff!

The Annual Gentlemen’s Club EXPO is the only national convention, tradeshow and awards show for the multi-billion-dollar adult nightclub industry. For more information on this year’s EXPO, including a complete agenda with details on exclusive parties and special events, as well as early registration discounts, please visit theEDexpo.com or call (727) 726-3592.

Monday: May 24


2021 panel bar
Stopping Bar Theft
Training Certification Seminar
Monday, May 24
Noon - 1pm

Here are some eye-opening statistics: The National Restaurant Association says 75% of employees steal from the workplace at least once, and half will steal repeatedly. Internal employee theft is also responsible for 75% of inventory shortages. Employee theft, especially as it relates to your club’s bar area, is a major area of concern for club owners nationwide. But how can you stop something that’s as prevalent as bar theft? At EXPO 20/21, our bar theft experts will demonstrate proven methods for stopping theft before it starts, how to detect ongoing theft, and what to do if and when it does happen. This certification training seminar is designed to help save you thousands of dollars right now!

What you and your team will learn: Proven methods to detect and prevent bar theft.


2021 panel social
 
Facebook & Instagram Marketing
Training Certification Seminar 

Monday, May 24
1 pm - 2 pm

For many gentlemen’s clubs, social media has replaced their need for a website. Two social media avenues — Facebook and Instagram — have become crucial marketing platforms. But how do you know you’re getting the most out of both? And what specific strategies should you be implementing right now in order to effectively promote your club and actually bring in more customers? Our social media experts — Jenna Gross of Moving Targets and Adella from Forward Approach Marketing — will offer specific training tips for your club’s social media marketing, with a concentration on Facebook and Instagram. It’s time to put social media marketing to work for your club, and our experts will tell you how!

What you and your team will learn: How to use Facebook and Instagram to promote your club and bring in more customers.

 

Tuesday: May 25


2021 panel securityConflict De-escalation
Training Certification Seminar

Tuesday, May 25
10:30 am - 11:30 am

 

Verbal de-escalation is not an intervention that starts from a dead stop when an incident begins to erupt. Strategic Club Consultants’ Charles Wilson (former Detroit Police Command Officer with 20 years of law enforcement experience and six-years in the hospitality, sports and gaming world) and Gary Sikorski (25-plus years with the Westland, Michigan Police Department, where he was primary firearms and defensive tactics instructor, and retired as Deputy Police Chief) will conduct the EXPO’s Conflict De-escalation Training Certification Seminar. This seminar will train club management and security team leaders on how to pick-up on those verbal and nonverbal cues necessary to effectively communicate with guests. They will come away with verbal and behavioral tactics for their toolbox which will assist them with de-escalating any negative situation. The goal is to instill the proper mindset in your security staff to always be proactive, prepared and properly oriented.
 
What you and your team will learn: How to effectively recognize and de-escalate dangerous situations in your club before they get out of control.

 

David Avrin Headshot mag2020Keynote Address by
Renowned speaker and author, David Avrin

Tuesday, May 25
Noon-1 pm

Remaining successful in a challenging environment doesn’t just mean
staying competitive with fellow gentlemen’s club operators. As renowned speaker
and author David Avrin will explain at EXPO, it means realizing who your “real”
competition is, and understanding exactly what your customers will expect from
your club as you navigate the COVID environment.


One of the most in-demand customer experience and marketing keynote speakers and consultants on the planet today, David Avrin delivers profound wisdom to clients and audiences around the world. With a surprisingly relatable, conversational and very entertaining style, David delivers profoundly insightful and hard-hitting content to business audiences across a broad range of industries and categories. At EXPO 2020, David Avrin will be bringing this renowned expertise to his Keynote Address, which will touch on the convention’s theme of “Navigating the New Normal.”

“Your competition today isn’t other gentlemen’s clubs, it’s not even the internet,” says Avrin. “It’s being the best choice for what to do with your friends on a Friday night!  It’s Top Golf, or bowling, or nightclubs, sports or even staying home with Netflix.”

David Avrin is the author of the celebrated marketing books: “It’s Not Who You Know It’s Who Knows You!” and “Visibility Marketing!,”  his latest Customer Experience book: “Why Customers Leave (and How to Win Them Back)” was named by Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.”
A former CEO group leader, and executive coach with the world’s largest chief executive organization, David has worked with thousands of CEOs and business leaders on their business brand, customer experience and competitive advantages.

His message and timely lessons on creating, delivering and promoting competitive advantages have been enthusiastically received by audiences in: Singapore, Bangkok, Antwerp, Buenos Aires, Sri Lanka, Brisbane, Johannesburg, Manila, Bangalore, Rotterdam, Glasgow, Abu Dhabi, Bogota, Monte Carlo, Melbourne, London, Barcelona and Dubai. And now, Las Vegas, for the Gentlemen’s Club EXPO.

“After consulting with David, I was thoroughly impressed with the research that he had already done in regard to our industry,” says ED Publications’ Associate Publisher Dave Manack. “David promises a Keynote Address specifically tailored for EXPO attendees, including specific advice that club operators can use to help their clubs understand how they can remain competitive — and profitable — in the ‘new normal’ and in the years to come.”

For more information on David Avrin, please visit youtube.com/user/visibilitycoach


Wednesday: May 26

2021 panel virusCOVID and clubs in 2021:
Industry leaders discuss what’s working for them

Wednesday, May 26
11 am-Noon
      
In March 2020, our entire world turned upside down. The COVID virus closed thousands of businesses virtually overnight, as clubs sat vacant while owners, staffers and entertainers waited for things to get “back to normal.” But as we’ve all seen, getting “back to normal” hasn’t been easy. Instead, we try to embrace this temporary “new normal.” But what defines this new normal, how does it dictate the operating environment for owners, staff and entertainers, and what is the new club experience for your guests? Top club operators from across the US, including chains and single-unit owners, will discuss what’s worked — and what hasn’t — in this new environment, while offering advice on how clubs can better adapt to this evolving reality.


2021 panel moneyEXPO 20/21 Legal Panel:
A picture is worth a thousand words …
or it might just cost you a million dollars!

Wednesday, May 26
Noon-1 pm

In the past few years alone, dozens of clubs have been sued for using unauthorized photos of “models” and professional sports logos in print and online advertising, and in almost every instance the models have won these cases to the tune of hundreds of thousands of dollars. And still, despite these lawsuits, clubs are still using photos of girls they find on the internet or even using stock photo websites in their advertising.
Not long ago, we published a warning in ED Magazine about these lawsuits, and spoke with industry attorney Luke Lirot, who was at that time involved in defending several of these cases.
“I’ve worked close to 20 of these cases over the past couple of years; I’m involved with several as we speak,” Lirot stated. “To give you some perspective, I’ve gotten more of these cases than I have fair labor standards (dancer class-action) cases recently, and we all know how prevalent the class-action cases have been. It seems like these stock photo cases are the new ‘cottage industry’ for plaintiff attorneys against the adult nightclub industry.”  
Whether it’s online promotional graphics or in-club smartphone usage, modern technology is creating new legal issues that clubs must contend with. Helmed by industry attorneys and club professionals, including Lirot, the EXPO 20/21 “Picture This” legal panel will provide owners and operators with the information they need to stay ahead of the curve — and out of the courtroom.

 2021 register button

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