EXPO 2022 | Aug 14-17 | Bally's Las Vegas

Panels & Seminars 2022

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There are more reasons than ever for you as a club owner to not only attend the 2022 Gentlemen’s Club Expo but to also bring key personnel from your club to the August 14-17, 2022 show at Bally's Resort & Casino in Las Vegas. EXPO 2022 will again feature panels and seminars tailored to club owners as well as club personnel, from GMs to security to bartenders.

“I got to put something from EXPO to use already. A customer came in and I escorted him to the bar to take his admission fee. He says, ‘Where have you been? I was here earlier and you weren’t.’ I ask when he was here, and he says a half hour ago. I tell him I have been in the club for hours. The customer says, ‘No, I was here for like 20 minutes just sitting here.’ Now my instinct is to continue explaining that he is mistaken, but I recall from one of the EXPO panels that being right isn’t as important as having a happy customer. So I apologized for the inconvenience and bought him a drink. Now my happy customer is buying private dances instead of complaining about the club. Thanks to whichever speaker got through to me." 
Stephen Dick, Nite Moves Gentlemen’s Club, Latham, NY

We will be putting together another stellar roster of panel topics and speakers for EXPO 2022 in the coming months, so be sure to bookmark this site and check back for the latest updates. In the meantime, below is a look at the educational and informative panel sessions we did at EXPO 2021.

EXPO 2021 Panels and Speakers!

EXPO 2021 helps you prepare for the industry’s comeback!

Whether you are only operating in a limited capacity, or are still waiting to open your club, here’s the good news: Vaccines are being distributed across the nation, and it’s only a matter of time before you’re fully open again.

The question is, will you and your club be ready when that day comes?

Our updated EXPO 2021 slate of seminars is designed to help you do just that: Recruit, Regroup and Rebound!  Our seminar speakers will help club operators with staff and entertainer recruitment; using social media to let customers know you are open and enticing them back with special promotions; maximizing guest profits once the butts are back in the seats — and more! — as the industry prepares for its comeback!

Monday: May 24

2021 panel team
How to find new staff and entertainers in a post-COVID world
Monday, May 24
Noon - 1pm

Concerned that you’ll need new staff and entertainers once your club reopens at full capacity? Our industry experts will outline sources and strategies that will help you recruit staff and entertainers to get you back at full strength — fast!

2021 panel social2
How to use social media to get butts back in seats 

Monday, May 24
1 pm - 2 pm

When you want to tell guests and entertainers that your club is open again, or announce a new club promotion or special event, there’s one place everyone turns — to social media, of course! Our experts — Jenna Gross of Moving Targets and Adella of Forward Approach Marketing — will provide key tips and advice on managing and getting the most out of your Facebook and Instagram accounts


Tuesday: May 25

2021 panel upsellREBOUND!
Strategies to “upsell” to your guests and maximize
per-guest profits

Tuesday, May 25
10:30 am - 11:30 am


When you’ve been closed for months, becoming profitable as quickly as possible is certainly a priority. Whether it’s liquor bottle sales or other forms of “upselling,” food specials, or in-club promotions, our experts will help you maximize per-guest revenue.


DavidAvrinNew2Keynote Address by
Renowned speaker and author, David Avrin

The Answer is “YES!” What’s the question?  How being remarkably accommodating creates customer experiences that beat the competition

Tuesday, May 25

Noon-1 pm

Remaining successful in a challenging environment doesn’t just mean
staying competitive with fellow gentlemen’s club operators. As renowned speaker
and author David Avrin will explain at EXPO, it means realizing who your “real”
competition is, and understanding exactly what your customers will expect from
your club as you navigate the COVID environment.

One of the most in-demand Customer Experience and Marketing speakers in the world today, David Avrin, CSP has shared his content-rich, very entertaining and actionable presentations to enthusiastic audiences across North America and around the world including recent presentations in Singapore, Bangkok, Melbourne, Brisbane, Antwerp, Buenos Aires, Bogota, Mumbai, Sri Lanka, Abu Dhabi, Manila, Rotterdam, Barcelona, Monte Carlo, London, Johannesburg and Dubai. David helps organizations recognize, create and promote meaningful competitive advantages to dominate their categories in powerful and memorable ways.

David's business insights have been featured on hundreds of broadcast media outlets and thousands of online and print publications around the world. He is also the author of three books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Visibility Marketing, and his newest book: Why Customers Leave (and How to Win Them Back) was named by Forbes as one of the: “10 Business Books Entrepreneurs Need to Read.”  Available everywhere and coming soon in Spanish, Chinese and Russian and just released in India!  At EXPO 2021, David Avrin will be bringing this renowned expertise to his Keynote Address, titled, "The Answer is 'Yes!' What's the question? How being remarkably accommodating creates customer experiences that beat the competition."

“Your competition today isn’t other gentlemen’s clubs, it’s not even the internet,” says Avrin. “It’s being the best choice for what to do with your friends on a Friday night!  It’s Top Golf, or bowling, or nightclubs, sports or even staying home with Netflix.”

His message and timely lessons on creating, delivering and promoting competitive advantages have been enthusiastically received by audiences in: Singapore, Bangkok, Antwerp, Buenos Aires, Sri Lanka, Brisbane, Johannesburg, Manila, Bangalore, Rotterdam, Glasgow, Abu Dhabi, Bogota, Monte Carlo, Melbourne, London, Barcelona and Dubai. And now, Las Vegas, for the Gentlemen’s Club EXPO.

“After consulting with David, I was thoroughly impressed with the research that he had already done in regard to our industry,” says ED Publications’ Associate Publisher Dave Manack. “David promises a Keynote Address specifically tailored for EXPO attendees, including specific advice that club operators can use to help their clubs understand how they can remain competitive — and profitable — in the ‘new normal’ and in the years to come.”

For more information on David Avrin, please visit youtube.com/user/visibilitycoach

Wednesday: May 26

2021 panel stoppingTHE COMEBACK!
Successful Operators reveal new innovations
& offer inspiration for the industry's revival

Wednesday, May 26
11 am - Noon

Industry leaders reveal how they’ve made it through the shutdown, and how they’ll rebound and thrive in 2021 and beyond.

2021 panel ducksLegal Panel
Get your legal ducks in a row NOW!

Wednesday, May 26
Noon - 1 pm

Four industry attorneys — Luke Lirot, Jeffrey Kimmel, Matt Hoffer and Michael Murray — will discuss four prominent legal issues you can address NOW, so that you’re properly prepared to get back to work when your club opens again!

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