EXPO 2022 | Aug 14-17 | Bally's Las Vegas

The Liquor Connection 2022

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There is definitely activity in adult nightclubs.  If as a liquor company you are not addressing the adult nightclub market with an open mind, you are missing a big opportunity.
—Brad Vassar, Executive VP Southern Wine & Spirits

Adult nightclubs represent the highest-grossing, fastest-growing segment of the nightclub industry.  There are more than 3,000 adult nightclubs in North America which employ over 500,000 dancers and support staff, and serve 1.2 million customers a day.  Adult nightclubs lead the industry in alcohol sales; they are a multi-billion-dollar industry.


  • Mock up july2018There are more than 3,000 adult nightclubs in the U.S.
  • More than 90 percent of the clubs serve beer, wine, champagne and liquor.
  • All of the clubs serve bottled water, soft drinks and energy drinks.
  • More than 1,000,000 customers visit adult nightclubs every day of the year.
  • There are more than 350,000 entertainers and club employees working in adult nightclubs.
  • There are more than 30 club chain operators controlling over 300 adult nightclubs.
  • One adult club chain, Rick’s Cabaret, is publicly traded on NASDAQ (symbol: RICK).
  • Adult nightclubs have combined annual gross revenues of more than $7.5 billion.
  • Adult nightclubs are open longer hours and more days than any other type of nightclub.
  • Adult nightclubs sell a higher percentage of high-end liquor and champagne than other clubs.
  • Adult nightclubs reach the most desirable demographic of spenders, ages 18 to 50.
  • Adult nightclubs reach a consumer demographic used to paying top dollar for entertainment.
  • The adult nightclub industry has a national association with over 30 statewide chapters.
  • The adult nightclub market is untapped and ripe for national promotions by liquor manufacturers and distributors seeking to target this high revenue generating market niche.
  • There is only one national trade magazine for the adult nightclub industry.
One of the most important elements in the success of the Annual Gentlemen’s Club Owners Expo is the active participation of some of the leading liquor companies in the world as sponsors. These firms understand the very close relationship between alcoholic beverage marketing and the gentlemen’s club industry, particularly when they are breaking new brands and trying to build a buzz among a very influential family of consumers.
— Ed Anakar, Director of Operations, Rick’s Cabaret Club Chain


The  liquor, beer, wine, energy drink and beverage manufacturers and distributors listed below have exhibited or sponsored at one of the recent Gentlemen’s Club EXPO shows:

Happy Hour19Absolut Vodka
ADR Imports
American Rebel Energy Drink
Armand De Brignac
Azul Tequila
Bacardi Rum
Beamonstar Energy Drink
Beau Joi Champagne
Belvedere Vodka
Bronco Wine
Classic Wines of California
Click Wine Group
Cloud 9
Cold Steel Vodka
Constellation Brands
Coors Beer
Diamond Vodka
Don Q Rum
EAS Piranha Energy Drink
Erotaqua Bottled Water
Food & Beverage Innovations (JEVO)
Forest Glen Winery
Future Brands
Get Sum/Bu-Tay Vodka
Heaven Hill Distillers
High Roller Vodka
Kobrand Alize
Las Vegas Distilling Group
Leblon Cachaca
Louis XIII Cognac
McCormick Distilling
Mike’s Hard Lemonade
Miller Beer
Moet Hennessy
Monster Energy Drink
Moreno BHLV Champagne
NUVO Sparkling Vodka
Pernod Ricard
Perrier Jouet Champagne
Playboy Energy Drink
expo 2022 reserve button3Red Bull
Religion Tequila

Remy Cointreau
Remy Martin
Roaring Lion Energy Drink
Robust Energy Drink
Rock Star Energy Drink
Russian Standard Vodka
Southern Wine and Spirits
Sovereign Brands
Teaz Vodka
Toast Spirits
Voss water

For more information, contact Kris Kay (This email address is being protected from spambots. You need JavaScript enabled to view it.) in our Marketing Department at (727) 726-3592.
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