ANAKAR: Our teams at each club work well together, hand-in-hand, sending each other guests. A guy might spend time at Tootsie’s, then say, ‘I’m going to try something different.’ We’ll explain to him, ‘We have a car outside; we’ll send you to one of our nearby sister properties.’ And, that gives them that option for something they enjoy more, or something different.
ED: With 60-plus clubs, is it ever frustrating that you can’t be personally involved with everything, every facet of every club’s operations? It’s been said that the three most important words in business are “successfully delegate authority.”
ANAKAR: That’s true, delegating is challenging but crucial. And with RCI, we’ve been very fortunate to have so many great people on board. And that’s why we’re successful.
ED: South Florida is arguably the most competitive adult club market in the country. What have been some of your keys to staying on top in that region?
ANAKAR: You have to stay relevant, and always on top of your game when it comes hospitality and service, which takes a lot of work. People travel from all over the world to South Florida for that experience. So we must always live up to the expectation, putting on that great show, day in and day out, and be the best at it.
Hospitality is a huge aspect of the guests’ experience, which I learned during my previous experience with hotels and restaurants. Guests expect to be treated well, and I’ve always applied the same standards to adult nightclubs.
To help maintain our position as the best South Florida adult clubs, two years ago, we hired Executive Chef Bryan Doell. Bryan manages all of the food service at Tootsie’s and Scarlett’s and was instrumental in the creation of Scarlett’s new Rick’s Steakhouse and Lounge, which is the only late- night, fine-dining establishment in the area and one of the few anywhere that’s open till 5 a.m.
ED: It was recently mentioned that RCI will introduce a helipad for Tootsie’s Cabaret. When will it be ready, and what led to bringing a helipad to Tootsie’s?
ANAKAR: Tootsie’s sits on 16 acres of property with a vast parking lot. We’re always looking to do something more at Tootsie’s that nobody else offers. We had a VIP guest at the 2009 Super Bowl who wanted to bring his helicopter, and depending on the area, as long you have enough lighting and are not close to power lines or anything similar, a helicopter can land on private property as long as the pilot feels it’s safe. We’re very close to having it ready. I believe Tootsie’s will be the only adult club that offers a helipad (the closest helipad is at the Hard Rock Stadium, where the Dolphins play).
Tootsie’s gets a lot of celebrities. And as everybody knows, South Florida traffic is terrible and getting worse. You can rent a helicopter in South Beach to go to other areas, just like a limo. So we figure it will be a great option to have.
Larry Kaplan has for 21 years been the Legal Correspondent for ED Publications. In addition, Mr. Kaplan is a business broker in the sale and purchase of adult nightclubs and adult retail stores and the Executive Director of the ACE of Michigan adult nightclub state trade association. Contact Larry Kaplan at 313-815-3311 or email email@example.com.