EXPO 2020 | Oct 25-28 - Planet Hollywood Las Vegas

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The Adult Nightclub Industry's National Convention, Tradeshow & Awards

Planet Hollywood Resort and Casino • Las Vegas • October 25-28, 2020

  • EXPO 2020 virus webEXPO 2020 dates moved to October with HALF-PRICE badges!

    New theme "Navigating the New Normal” will help clubs remain successful in the COVID world

    We are all living in unprecedented times, and we at ED Publications are well aware of what club owners, operators, staff, entertainers and other industry pros have endured over the past several months. We all deserve to get back to work, yet we want to do that in a way that is smart, safe and responsible for staff, entertainers and guests alike.

    As clubs across the country begin to open again, we at ED Publications want our 2020 Gentlemen’s Club EXPO to embrace the “new normal” that we are all trying to understand and embrace. To better serve an industry that has been effectively closed since March, we are moving the dates of EXPO to October 25-28, while remaining at Planet Hollywood in Las Vegas. Our new EXPO dates and agenda, now dubbed “Navigating the New Normal,” will feature seminars that directly address the COVID environment clubs are dealing with today and in the weeks and months to come.

    To further serve the industry in these unprecedented times, we are also doing something unprecedented: All EXPO badges are HALF-PRICE. From now until August 15th, all EXPO badges are just $179 each!

    thumb 2020 EXPO brochure Page 1“After conducting an extensive poll of our previous EXPO attendees, we listened to the suggestions that you made,” says ED Publications’ Associate Publisher, Dave Manack. “In answer to those suggestions, we’ve moved the dates of the show to late October, we’ve adjusted the theme of the convention to reflect the industry’s ‘new normal,’ while significantly reducing the price of EXPO badges to help those who have been severely impacted by the COVID shutdown. Our 2020 EXPO will do what it has always done: It will help educate and prepare club operators and staff on the best ways to remain successful, as we all navigate the new normal.”

    In addition to the new seminar topics, the revised EXPO dates create new opportunities for EXPO events. This will include a special, one-time-only event, the Opening Night Halloween Party (Monday, October 25), where costumes are encouraged and cash prizes will be awarded throughout the evening. More details on EXPO events, including an updated approach to the ED’s Awards Show that will reflect this unique year, are forthcoming.

    Planet Hollywood hotel room rates remain a very low $85 per night, and coupled with the half-price ($179) badges, this makes EXPO 2020 the most affordable EXPO in history.

    To register for EXPO 2020 or for more information, call ED Publications at (727) 726-3592 or visit the official EXPO site at www.theEDexpo.com.

    Register today to attend EXPO 2020!

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    The adult nightclub industry’s only convention!

    The Annual Gentlemen’s Club EXPO is the only national convention and tradeshow for the multi-billion-dollar adult nightclub industry, and is produced by ED Publications, the industry’s trade magazine for 30 years. EXPO attendees can count on three days of must-attend seminars and panel sessions geared toward club owners, general managers, DJs, security staff and other key club personnel; two days of a 120-booth Tradeshow with vendors showcasing their latest products and services; two evening parties that are equal parts networking and enjoyable fun; and the Annual ED Awards Show, the only national awards show honoring the industry’s top adult nightclubs and entertainers. The Annual EXPO features:

        •    A three-day conference and tradeshow for the adult nightclub (strip club) industry with more than 2,000 attendees
        •    Daily seminars with industry leaders addressing legal, marketing and security topics; alcohol sales; club sound, lighting and renovations; employee relations; new products; and more
        •    Two-day tradeshow with 120-plus booths.
        •    Opening Night Party and Pre-ED-Awards Presentations & Closing Night Party
        •    Feature Entertainer Showcases
        •    Adult Nightclub Awards Show, in a showroom theater
        •    “Chill Day" activities, including the $10,000 EXPO Bikini Contest
        •    Membership meeting of the Association of Club Executives (ACE), the industry's national lobbying organization
        •    Produced annually since 1993 by ED Publications, publishers of the industry's only national, bimonthly business-to-business magazine (ED Magazine)

    Register today to attend EXPO 2020!

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    The people who make the industry successful!

    The Annual EXPO draws over 2,000 attendees, including over 1,500 adult nightclub owners, club executives, general managers, floor managers, DJs and club personnel from individual clubs and club chains. Other EXPO attendees include:

        •    Liquor, beer and wine distributors
        •    Social media marketing companies
        •    Food and beverage companies
        •    Bar supply and glassware companies
        •    Club furnishings and carpet companies
        •    Specialty lighting and signage companies
        •    ATM and credit card processing companies
        •    Attorneys
        •    App developers and internet specialists
        •    Architects
        •    Club brokers and realtors
        •    Insurance specialists
        •    Sound, lighting & staging companies
        •    Health and beauty companies
        •    Apparel companies
        •    POS and liquor control system companies
        •    Management software technology
        •    Security and age ID companies
        •    Feature entertainers and booking agents

    Register today to attend EXPO 2020!

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    Reach the owners and operators!

    Gentlemen’s clubs represent the highest-grossing segment of the nightclub industry. There are more than 2,500 adult nightclubs in North America which employ over 500,000 dancers and support staff, and serve 1.2 million customers a day. Adult nightclubs lead the industry in alcohol sales.

        •    There are more than 3,000 adult nightclubs in the U.S.
        •    More than 90 percent of the clubs serve beer, wine, champagne and liquor.
        •    All of the clubs serve bottled water, soft drinks and energy drinks.
        •    More than 1,000,000 customers visit adult nightclubs every day of the year.
        •    There are more than 500,000 entertainers and club employees working in adult nightclubs.
        •    There are more than 30 club chain operators controlling over 300 adult nightclubs.
        •    One adult club chain, Rick’s Cabaret, is publicly traded on NASDAQ (symbol: RICK).
        •    Adult nightclubs have combined annual gross revenues of more than $7.5 billion.
        •    Adult nightclubs are open longer hours and more days than any other type of nightclub.
        •    Adult nightclubs sell a higher percentage of high-end liquor and champagne than other clubs.
        •    Adult nightclubs reach the most desirable demographic of spenders, ages 18 to 50.
        •    Adult nightclubs reach a consumer demographic used to paying top dollar for entertainment.
        •    The adult nightclub industry has a national association with over 30 statewide chapters.The adult nightclub market is untapped and ripe for national promotions by liquor manufacturers and distributors seeking to target this high revenue generating market niche.
        •    There is only one national trade magazine for the adult nightclub industry—ED Magazine

    Register today to attend EXPO 2020!
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Three reasons you can’t miss the
Gentlemen’s Club EXPO

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    It’s the entire industry in one place

    Each time we poll attendees for the number-one reason why they come to the Annual Gentlemen’s Club EXPO, the answer that comes back more often than any other is, “To see old friends, meet new ones, and come together as an industry.” It’s the one time of year the entire adult nightclub industry comes together for three days of business and pleasure. From the Tradeshow to the seminars to the ACE National meeting to the parties, there are many networking opportunities at EXPO for everyone who makes their living in the adult nightclub industry. If you’ve never been, it’s almost a guarantee that “networking” is the reason why you’ll keep coming back. It’s an opportunity you won’t find anywhere else, ever!

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    It’s your chance to learn

    While there are no “Strip Club 101” courses being offered at any colleges or universities around the country, the Annual Gentlemen’s Club Owners EXPO presents three days of educational seminars for attendees on a wide variety of subjects. These include: Marketing, bar sales, entertainer relations, new products, industry trends, legal issues, social media, management & leadership, DJ training, feature bookings, food sales, modern technology and so much more! The bottom line is, if you come to the EXPO ready to learn, you will leave the EXPO with ideas that you can bring back with you to improve your club, your career or both.

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    It’s your chance to do business and have a blast!

    The Annual Gentlemen's Club EXPO serves several functions. It brings the entire industry together. It celebrates the industry with its only national awards show. It educates the industry with informative seminars and panel sessions. It also allows club owners/operators, club staff, entertainers and industry pros to do business, as companies exhibit products and services designed for the adult nightclub industry in the EXPO Tradeshow. But of course, this is the adult nightclub industry—and the parties are just as much a part of the convention as the seminars and tradeshow. As we at ED Publications like to say, the EXPO is the most fun you'll ever have doing business. With events such as the Opening Night "Kick-Off" Party, the ED's Awards Show and After-Party, the Bikini Contest and Closing Night festivities, attendees will have a blast at EXPO!

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Attend EXPO 2020

Planet Hollywood Resort and Casino • Las Vegas • Oct. 25-28, 2020

  • An action-packed show just for you! 

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    EXPO 2020 attendees can count on three days of must-attend panels and workshops geared toward club owners, general managers, DJs, security staff and other key club personnel; two days of a 120-booth Tradeshow with vendors showcasing their latest products and services; the Opening Night Party and Pre-ED Awards presentation; the Annual ED Awards Show; and the Closing Night Feature Showcase Party.

    SUNDAY, October 25
    3 pm - 6 pm                         EXPO Registration Desk open
    4 pm - 6 pm                         ACE National Board Meeting
    8 pm - Midnight                  Pre-show Parties

    MONDAY, October 26
    9 am - 6 pm                      Registration Desk open
    Noon -1 pm                    ED University Seminar
                                                Our club and COVID: Top club operators discuss their "new normal"
    1 pm - 2 pm                       ED University Seminar
    Health and safety in the age of COVID
    2 - 6 pm                              Tradeshow Open
    6 - 7 pm                              Private Feature Entertainer Reception

    9 pm - Midnight                 Opening Night Halloween Party @ Gallery Nightclub

    TUESDAY, October 27
    10:30 - 11:30 am               ED University Seminar
                                           Social media marketing & club promotions to get your guests back!
    11:30 - Noon                      Break
    Noon - 1 pm                       Keynote Address by renowned speaker David Avrin
    1 - 5 pm                              Tradeshow Open

    8 - 11 pm                            ED Awards Show & Reception

    WEDNESDAY, October 28
    11 am - Noon                      ED University Seminar
    Club security and COVID: How to keep your staff and guests safe

    Noon - 1 pm                       Legal Panel
    COVID's complications, including workers' comp, liability,
                                          PPP forgiveness and more!

    2:30 - 6:30 pm                    Chill Day Party

    Register today to attend EXPO 2020!

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    Are you just an attendee—or are you a "Friend of EXPO"?

    Everyone who attends the Annual Gentlemen's Club EXPO is supporting the industry's only convention. But there are those who want to stand out from the crowd and show their support in a much more prominent way. For those club owners and operators who want to take their EXPO experience to the next level, ED Publications offers the "Friends of EXPO" Sponsorship & Registration Package.

    For the Friends of EXPO, we've put together a sponsorship and registration package that will not only cement your identity as an EXPO VIP, but will also give you and your club's brand a unique level of visibility at the industry's premier event. The Friends of EXPO Sponsorship & Registration package includes everything you see below, including: Six all-access EXPO badges, six ED's Awards Show tickets, EXPO sponsorship signage, a free ad in our Official EXPO Program Guide and more!

    A Premium Friend of EXPO Package is $3,995 and includes these incredible benefits:

    • Six EXPO badges, a specially designated Gold VIP badge (regular $359 each)
    • Six up-front VIP tickets for the 2019 ED Awards Show (regular $150 each)
    • Private VIP registration area for badge pick-up (skip the registration lines)
    • Early entry and line-jumping to all events
    • A Limited-Edition EXPO 2019 Travel Bag
    • And all additional EXPO badges can be purchased for just $199

    Order your VIP Package today!
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    Act now and save big bucks!

    Early Registration Discount
    Buy your EXPO 2020 badges before May 1 for just $299 per badge. After May 1, all badges are $359 per badge. Register online now!

    Group Registration Discount
    Buy three or more EXPO 2019 badges and receive a 10 percent group discount. This applies to badges bought at the $299 rate before May 1, or badges bought at the $359 rate after May 1. Register online now!

    Awards Show Ticket Discount
    While online or on the phone, be sure to order your awards show tickets for the 2020 EXOTIC DANCER Awards Show on Tuesday night; awards show tickets are regularly $89 each but can be bought at the discounted rate of $69 per ticket before May 1. Order awards tickets now!

    Reduced Hotel Room Rates
    We encourage you to book your room today at the Planet Hollywood Resort & Casino since we sell out of our block of discounted rooms every year. Book your room by calling (888) 746-6955 and requesting the “Gentlemen’s Club EXPO 2018” special rate. The room rate is $85 a night Sunday through Wednesday (and is $209 for Saturday since it is a weekend night). Ask about special rates in the HRH All-Suite Tower. Book your room online now!

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Exhibit at EXPO 2020

Planet Hollywood Resort and Casino • Las Vegas • Oct. 25-28, 2020

  • EXPO 2020 Floorplan2Reserve your booth before they sell out

    The backbone of the Annual EXPO is the Tradeshow which runs on days one and two (Monday and Tuesday) of the EXPO; with management workshops, panel sessions, and evening events all three days: Monday, Tuesday, and Wednesday.

    The EXPO 2020 Tradeshow will be held August 16-19 in the Celebrity Ballroom on the second floor of Planet Hollywood Resort & Casino, across from the EXPO Registration Desk and Panel Session rooms. Each 10-by-10 booth includes a six-foot table, two chairs, a company sign and two EXPO badges (a $718 value). The hall is carpeted.

    The Tradeshow hours are 2-6 pm Monday, Oct. 26, and 1-5 pm Tuesday, Oct. 27.
    Booth set-up is 8 am-2 pm Monday, Oct. 26 (larger booths can do some set-up after 5 pm Sunday).
    Booth tear-down is 5-9 pm Tuesday, Oct. 27, and 9 am-noon Wednesday, Oct. 28.

    In keeping with the industry that we cover, there is a very casual, party-like atmosphere to the Tradeshow—think cocktails, music and constant activity throughout.  To reserve your Tradeshow booth space, please call Kris Kay or Caroline Ashe at the ED Publications offices at (727) 726-3592.

    Reserve your booth today!

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    Check out our money-saving multi-media packages!

    The best advertising campaign incorporates multiple media and marketing streams: print ads, digital marketing, email blasts and in-person tradeshow attendance. We offer special Three-Time and Six-Time Ad Special Packages that give you extensive exposure in our print and online publications.

    BONUS: And if you sign up for one of the Ad Special Packages, you can get your booth at the EXPO 2020 Tradeshow for Half Price!  The EXPO Booth Bonus includes:
    • A booth at EXPO 2020 (a $2,290 value)
    • A display ad in the EXPO 2020 Program Guide (a $800 value)
    • Two Awards Show Awards tickets (a $180 value)

    Regular cost:     $3,270   
    Discounted rate:     $1,635*

    * If you sign up for a Three-Time or Six-Time Ad Special Package.

    Reserve your booth today!

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    Guess who’s already booked their booths?

    If you are going to exhibit at the EXPO 2020 Tradeshow, why limit your promotional exposure just to the days of the Tradeshow? Let us promote your company every day from now until the show dates by listing your company name, company logo, website URL and EXPO 2020 booth number in the Confirmed Exhibitors section of our website.

    To be listed and enjoy 24/7 exposure to the industry, just send back your signed booth contract and payment (either full payment or 50 percent down payment).  You can fax your exhibitor contract with your credit card info to us at (727) 712-8282; mail the signed contract in with a check; or call Teresa Tearno in our finance department at (727) 726-3592 and take care of it over the phone.

    We are also promoting Confirmed Exhibitors in the huge slideshow on the home page of this website and announcing each Confirmed Exhibitor in our weekly ED email newsletters.  So reserve your booth now and let us start promoting your company and your presence at EXPO 2020 today!

    See the current list of Confirmed Exhibitors!

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Sponsor at EXPO 2020

Planet Hollywood Resort and Casino • Las Vegas • Oct. 25-28, 2020

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    Stand out in the crowd by being a sponsor!

    There are a number of sponsorship opportunities at the Annual Gentlemen’s Club EXPO, each with an attractive list of sponsorship benefits:

    Title Sponsorships & Awards Show Sponsorships:
    •  Two Tradeshow booths and 10 EXPO badges
    •  10 Awards Show tickets, VIP seats
    •  Company banner in Panel Session room
    •  Sponsorship mention in mailings, websites
    •  Double ad in Program Guide, and banner on the EXPO website

    Event Sponsorships:
    •  One Tradeshow booth and 4 EXPO badges
    •  4 Awards Show tickets, VIP seats
    •  Sponsorship mention in mailings, websites and publications.
      Double ad in Program Guide, and banner on the EXPO website
    •  Available Events: Monday Opening Night Party; Wednesday Closing Night Party;    
    EXPO Welcome Center; EXPO Registration Desk; and two Continental Breakfasts

    Additional Promo Ops:
    ACE Board Private Reception; Front or Back of Badge; Goody Bag;
    Program Guide Ad; Onsite Digital Screen Ads

    To reserve your EXPO 2020 Sponsorship, please call Kris Kay
    or Caroline Ashe at the ED Publications offices at (727) 726-3592.

    Reserve your sponsorship today!

  • Join the industry leaders who are EXPO sponsors!

    Each year EXPO sponsors include the top clubs and club chains, as well as vendors who sell products and services to the adult nightclub industry. Here’s a look at sponsors already signed up for EXPO 2020:

    2019 sponsor tabs3

    To reserve your  EXPO 2020 Sponsorship, please call Kris Kay or Caroline Ashe at the ED Publications offices at (727) 726-3592.

    Reserve your sponsorship today!

Register for EXPO 2020!
The Biggest Event in Our Industry

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What they are saying about EXPO

  • “We look forward to the EXPO every year to see our friends, to continue building strong relationships and to meet new club owners. The EXPO is like no other! Lots of entertainment, an incredible amount of sharing great knowledge and tools for club owners, encouraging and celebrating accomplishments with Awards Show night. For club owners, this show is a must!” — Marsha Long, Alpha Patterned Carpets, GA

  • “We felt EXPO was a great success. We all enjoyed our time with everyone. We have potential licensing agreements from our exposure at the trade show. We are looking to expand the Babe’s brand and the EXPO has played a tremendous part in helping us develop and market the Babe’s Cabaret brand.” — Charles, Jordan and Darren Bass, Babe’s NOLA, LA and NJ
  • “I enjoyed the show. It was my first time. I believe my presentation was well received. I already have more than 50 contacts that I followed up with as a result of receiving their business card at the show. It has been fruitful.”  — Trevor Estelle, TIPS, VA
  • “The EXPO was great for us. A week out and we’ve more than doubled our previous best client sign up. Looking forward to the home cooking of Vegas next year.”  — Duffy Franclemont, J Dog Media, FL
  • “We hope that you bring the dancers competition back onto the trade show floor or do something to give the attendees a reason to come into the exhibit hall, especially on the second day. We are looking forward to the show again next year and we plan to exhibit as we have for most of the past 20-plus years.”  — Paul Artt, QnC, Dallas
  • “Love the entire event. From the PANDA party pre-EXPO to bowling. This year was my second year and I learned so much. I didn’t go to as many DJ panels because I wanted to learn more about other areas and I did. It was great!”  — Jerry Butler, The Ritz, Houston
  • “Thoroughly enjoyed my first EXPO experience. I came back refreshed, with new ideas, new contacts and an enthusiasm to get back to work.”  — Jay Hatch, Paradise Found, Syracuse, NY
  • “A House Mom Seminar next year would be great, teaching the skills of this business from a house moms’ view. Also a seminar on being a better manager from the time you walk in the door to the time you lock up. I’d like to know what other managers do when there for a shift, i.e. walk the floor, run to walk in, pick up after waitresses, paperwork, social media.”  — Eric Anthony, Rhode Island Dolls, RI
  • “I always enjoy the EXPO. I get to see people I know, and I always meet new people.”  — Myles Shaffer, AINews.com
  • “The learning opportunities at EXPO are fabulous if you go in with that as your goal.”  — Kira Mundhenk, Double Visions, Horsham, PA
  • “Fantastic networking with other ACE chapters, the club owners and attorneys. Thanks for bringing COAST training to EXPO!”  — Jill Chambers, Goodtime Emporium, Atlanta
  • “I’d like to see lighting systems for clubs and live events on the trade show floor.”  — Jeremy Sweigert, Teasers, Jamme Holdings, PA
  • “More seminars on bar revenue and bartender and server training, and live entertainment on a stage in the trade show.”  —Shon Boulden, Devil’s Point, Portland, OR
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