Designed for first-time exhibitors, or those companies who have not been to the EXPO in a few years and need to refresh their brand with club owners and operators, the EXPO 2024 “Success Package” provides your business with the best possible opportunity to have a successful and profitable EXPO experience!
As producers of the Annual EXPO since 1993, we know which tactics are most likely to produce your desired result: That is, to gain new clients! Having a booth at our EXPO Tradeshow is a great opportunity to meet face-to-face with decision-makers at nearly 2,000 clubs across the US. But to truly establish your brand in our industry, ads in our bimonthly business magazine are a perfect compliment to your booth and will allow our attendees to become familiar with your company and help drive traffic to your booth.
Our EXPO “Success Package” provides the tools to ensure your best chance at a positive convention experience:
Single-booth success package is just $5,000!
Corner-booth success package is $5400!
Double-booth success package is $8400!
We want all of our EXPO Tradeshow Exhibitors to have a great show …
Here’s some tips on how you can!
When we at ED Publications sell you a tradeshow booth for the EXPO, our work doesn’t stop there. We want to do everything we can to ensure that you have a successful experience at our show! We want our attendees to visit your booth, we want you to have positive interactions with club owners and operators, and ultimately, we hope that you make money!
But sometimes when an exhibitor has a less-than-great experience at our tradeshow, it isn’t because there weren’t buyers walking the aisles. We can assure you, there will be. And it isn’t because that exhibitor didn’t have a great product or service to showcase to our attendees. It’s because they didn’t have a strategy to lure attendees to their booth. They simply thought, “I have a great product, of course they’ll come into my booth.”
Well, it’s not that simple. Remember, this is the adult nightclub crowd. They’re used to being entertained. They want to see something fun!
Booth models can bring more potential clients!
Here’s something else you may not have considered: if you’ve ever been to another tradeshow, you certainly would have encountered booth models or “booth babes” as they’re also known. And you also noticed that the booths that had booth models had twice or three times the traffic that the booths without them had.
Why would our tradeshow be any different? If you’re assuming that club owners and operators see enough women at their clubs and that booth models wouldn’t attract their attention, you couldn’t be more mistaken! That’s why we’re highly encouraging our exhibitors to consider a model for their tradeshow booth. Or, at least consider having a giveaway (pens, candy, coozies, maybe even a bar!) in your booth. Either way, you need a strategy to lure people over to your booth in an environment where you’ll be competing for attention with 100 other exhibitors. Don’t expect attendees to just walk over and open their wallets— lure them in and capture that sale!
Here is a great article on preparing to exhibit at a tradeshow (https://tinyurl.com/expotradeshowtips), and the following links are for companies who offer booth models in the Dallas area:
theparadymgroup.com/dallas-trade-show-promo-models
tsmagency.com/models-dallas-texas-tx
pushmodels.com/dallas-texas-promo-models
To take advantage of the brand new EXPO Success Package, please contact Kristofer Kay in our marketing department at 727-726-3592 or email kris@edpublications.com. Visit theEDexpo.com for even more information about this year’s EXPO at the Hyatt Regency Downtown Dallas, August 25-28.
