Back by popular demand, ED Publications and the Gentlemen’s Club EXPO will once again present the ED University Certification Series. This series will include training/certification programs on very specific areas of club operation, where all of those who attend will receive a certificate of completion.
“We call it the ‘ED University’ Certification Series because by using the word ‘university’ we send the message that these are educational classes where attendees will actually be students in a sense,” says ED Publisher Dave Manack. “Attendees will leave those classes educated about the latest developments in club operations and they will receive a certificate of completion—a diploma if you will—for having attended those classes.”
This concept was met with a very favorable response from industry leaders, who suggested that, after nearly 30 years in operation, the EXPO add a new component to the show to encourage club owners to send their key personnel to the convention.
“This Certification Series is an excellent addition to the EXPO,” says RCI Management President Ed Anakar. “I believe it will add great value to club owners and employees. The certification in most cases can help with litigation and insurance costs, and the training is invaluable.”
“If you want to stay in business and be successful, you have to be knowledgeable on all the key issues surrounding the industry,” adds industry veteran Jim St. John of the Spearmint Rhino club chain. “ The EXPO puts the industry’s experts on that seminar stage every year to help this industry. What is that worth? It’s worth a hell of a lot! You should be sending as much of your staff as you can to learn, because you won’t get this information anywhere else.”
At EXPO 2022, there will be Certification Seminars offered on: Security (conflict de-escalation, as well as cyber-security), Bar Theft and Loss (bartender theft, overpouring, inventory control), Modern Marketing (a nuts-and-bolts tutorial on the do’s and don’ts of social media management) and Team Training and Motivation, featuring guest speaker Willard Barth.